Product Marketing Specialist

A bit About HungryHungry

Our vision drives our passion - giving Foodies the perfect dining experience at their fingertips every time.

HungryHungry is an end to end digital platform for hospitality venues to give customers more of what they want and enhance their dining experience.

This includes contactless real-time menus and ordering capabilities for all service fulfilments - pick-up, delivery, collect at counter, kiosk ordering, order at table, coupled with pay at table solutions, loyalty and real time feedback services.

Our passion is fueled by making people happy and pushing the boundaries to find continual ways to do this with great technology people LOVE to use.

Our employees matter to us. Every minute you spend with us, you're growing, learning and becoming the best version of yourself

The Role

We're looking for a high-output
Content & Product Marketing Specialist

who can translate our product innovations into compelling stories, campaigns, sales assets, and content that builds trust and drives adoption across Otto, HungryHungry, and MOBI.

This is a hands-on, creator-led role. You'll ideate, script, film, edit, write, publish, and optimise. You'll partner closely with Product, Sales, and Marketing to turn insights into scroll-stopping content and high-intent product marketing assets.

If you're the kind of marketer who can turn a feature into a hook, a proof point into a narrative, and a campaign idea into a multi-touch execution, this role is for you.

What you Bring

• Are a content machine, you ship fast, iterate fast, and focus on results.
• Have strong creative instincts and understand the difference between
  content

and
performance content

.
- Can take technical concepts and turn them into digestible, human stories.
- Have experience producing high-quality short-form video (must-have).
- Write clearly, persuasively, and with personality.
- Can work independently, with high ownership and a builder mindset.
- Are deeply curious about AI and excited to use it daily.
- Know how content ladders into demand generation and sales, not just impressions.
- Are comfortable working in a fast-paced scale-up environment.
- You love analysing the performance of your own content — digging into what worked, what fell flat, and why.
- You treat content like a growth lever: testing variations, iterating quickly, and optimising for impact, not vanity metrics.
- You get energy from working closely with growth and acquisition teams to ensure your content is directly influencing pipeline, conversion, and customer acquisition.

Your Day to Day

Content Creation & Storytelling

• Produce high-volume, high-quality content across channels: social, email, landing pages, product pages, video, and case studies.
• Develop Otto's content identity — tone, style, rhythm — with a strong POV that cuts through.
• Create short-form video (TikTok/Reels/YouTube Shorts) and lightweight product videos that demonstrate Otto's value.
• Turn insights from demos, call recordings, customer feedback, and AI behaviour into engaging, educational content.
• Run a continual testing program (hooks, formats, messaging, CTAs) to improve content performance and impact on acquisition.

Product Marketing Execution

• Translate features and capabilities into customer-facing messaging, benefit-led narratives, and objection-handling assets.
• Build product update communications, release notes, and launch content for new features.
• Support packaging, pricing, and positioning exercises with content that clarifies value and builds trust.
• Work closely with the GTM team to ensure messaging consistency from ad → landing page → campaign → sales handover.

Sales Enablement

• Produce sales decks, one-pagers, competitive comparison sheets, case studies, and proof assets.
• Build content that helps sales communicate differentiation and objection handling.

Social & Community Growth

• Own Otto's and HHM's social content calendars end-to-end.
• Publish consistently across LinkedIn, TikTok, Instagram, and YouTube with a bias for velocity.
• Develop content franchises and repeatable series that grow brand affinity and trust.
• Surface customer stories, behind-the-scenes content, and operator insights.

Campaign Support

• Build creative concepts for flagship campaigns and partner launches.
• Script and produce campaign-level video assets.
• Work with performance marketing to ensure creatives are aligned with landing pages and conversion paths.

Content Operations

• Manage asset folders, naming conventions, and content workflows.
• Use AI tools for editing, scripting, repurposing, and accelerating content production.
• Track leading indicators: engagement, watch-through rates, shares, saves, clicks, etc.

How to Apply

Please attach your resume and a short Cover Letter telling us WHY you are the perfect person to join our team.

Effort matters. We will be looking for those that stand out from the crowd and put in the effort. We look forward to reviewing your application

Check out our website to learn more.