Social Content Creator

• 5 weeks annual leave + other amazing benefits
• Genuine Career Development opportunities
• Melbourne based role (WFH Monday and Fridays)

About Us

At Sportsbet, we're all about bringing excitement to life for our 2 million customers. As part of the global Flutter Group, we're a tight-knit team of 1,300 in Melbourne, Sydney, and Darwin, passionate about challenging the status quo. We're proud to be recognized as one of LinkedIn's Top 25 Companies and one of the Top 10 Workplaces for Women.

We're an inclusive employer who celebrates diversity and is committed to helping you thrive. Whether you're looking for flexibility, career growth, or a supportive environment, we're here to help you succeed.

Committed To Responsible Gambling

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

We're proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

About the Role

Sportsbet is on the hunt for a Social Content Creator with a sports brain, an AFL obsession, and a meme-maker's touch. You'll join a team who are redefining how Aussies engage with sport — by creating thumb-stopping, laugh-out-loud content across all of our social channels.

We're looking for someone who's quick, creative, and knows how to land an original, hilarious joke. You'll cover everything from AFL clangers and clutch moments to breaking news and big talking points across the sporting world — and turn them into videos, memes, and social gold.

If you know your memes, your memes know you, and you're as comfortable in Adobe as you are sitting back on the couch watching the game, we want to hear from you.

You will:

• Create scroll-stopping content across AFL, sports, racing, and pop culture — with a lean toward meme formats, short-form videos, and reactive social content
• Ideate and pitch content across platforms including Facebook, Instagram, TikTok, YouTube, X, with a focus on humour, relevance, and brand tone of voice
• Plan and react to major sporting moments — from key AFL matches to viral sporting chaos
• Turn breaking news into bite-sized entertainment in real time
• Write one-liners, scripts, captions, and visual ideas that nail our tone of voice
• Contribute fresh gags and concepts to daily and weekly content meetings
• Design and produce social content — including video memes, photoshops, short edits, GIFs Confidently use tools like Adobe Photoshop, Premiere Pro, CapCut, After Effects (bonus points), Canva etc.
• Innovate with AI tools to generate seamless content that remains on brand
• Actively publish and schedule content, both reactive and planned, across Sportsbet's social accounts
• Be ready to get on camera or behind it when needed

This role requires the occasional weekend work as you cover live games or nights around big events — Grand Final, Brownlow, State of Origin, etc.

About You

• Strong knowledge of sports, particularly AFL — you're across all teams, key players, stats, history and storylines
• A positive and collaborative attitude that loves to win alongside your team
• An innate sense of humour and timing — you know how to pull the right rein at the right time
• A proven track record creating content that performs on social platforms
• Speed, agility, and an eye for what's trending in sport and online culture
• Confidence in editing video and static formats using Adobe Suite or similar tools
• Ability to write in a clear, funny, and brand-aligned tone

Why You'll Love Working Here

Along with a competitive salary and generous performance-based bonus, here's some of our other benefits:

• 25 days annual leave
• Genuine flexible working policy
• $1050 work-from-home allowance to set up your home office
• Access to our Employee Assistance Program and a Circle In membership
• Access to outstanding career development programs, including expert-led internal training and external learning opportunities
• Weekly concierge service including free massages, facials and nail appointments – all onsite
• Free coffee, daily fresh fruit, breakfast provisions and Kombucha on tap in the office
• Weekly rotating socials, from Thursday drinks to coffee carts and fun team events
• End of trip facilities with onsite table tennis and pool tables
• Generous parental leave and return-to-work benefits
• Hack Days: Participate in our hack days, where creativity and collaboration lead to exciting new ideas and projects.

What's the Green Tick Feeling?

Well, it's different for everyone, yet unites us all. It's the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could be working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you're thriving when working at Sportsbet.

We're an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.

We review applications quickly, so apply soon Check out our Instagram, LinkedIn, and careers website for more about our inclusive culture.

Ready for your Green Tick Feeling? Apply now.