research and insights consultant

Business or sports administration? Marketing and communications? Data and market research? Whatever your professional passion, take your career to the next level at Gemba.

• Lead end-to-end research projects, turning complex data into clear, actionable insights that shape strategy and drive impact

• Work with some of the biggest names, from FIFA and the Australian Grand Prix to Netflix, Coca-Cola, and McDonald's

• Collaborate with top brands and internal teams to deliver fan-first, evidence-based solutions that elevate sport and entertainment in Australia

About Us – Fan Focused. Results Driven

At Gemba, we work at the intersection of sport, entertainment and culture, bringing strategy, data and analytics, insights and communications together to deliver results that matter.

Our name comes from the Japanese term gemba , meaning "the real place", which reflects our commitment to uncovering the truth at the heart of fan behaviour. Since 2006, we've built our reputation by understanding audiences deeply, helping our clients cut through the noise of an increasingly complex and competitive landscape.

We are proud to partner with major brands, rights holders and organisations to shape the future of sport and entertainment, whether driving commercial growth, increasing participation or creating meaningful engagement.

If you are passionate about fans, culture and creating impact, you'll find your place at Gemba.

About the Role

If you want to come and play with the biggest Leagues, Clubs, Sports, and Brands on the planet then get off the sideline, because we've got an amazing opportunity for you. This is a chance to combine a solid research career with a passion for sport and entertainment – think ticketing solutions for FIFA, fan segmentation for the Australian Grand Prix and evaluating partnerships for the likes of global brands Netflix, Coca Cola and McDonalds.

Stakeholder management is also a key component of this role, as the successful candidate will manage several key programs of work for Gemba with some of Australia's biggest and best brands. Internally you will also work in collaboration with other departments to ensure what we deliver is inform and shaped by real customer insights.

This role is hands on and therefore you will have the ability to undertake complex data analysis, requiring working knowledge of statistical techniques, campaign effectiveness analysis, segmentation and strategic writing. You will also have a working knowledge of techniques such as choice-based conjoint analysis and the ability to work with its raw output to run pricing scenarios.

About You

Experience

• 3-4+ years' market research experience (ideally consulting side) with a strong quantitative focus

• Relevant tertiary qualifications in statistics, psychology, commerce or market research

Proven track record in stakeholder management, delivering high-quality, client-ready reports and presenting insights with confidence and clarity

Skills

• Strong quantitative analysis skills — confident working with large datasets, statistical techniques, and data visualisation

• Solid working knowledge of qualitative research methods (e.g. depth interviews, focus groups, intercepts) a bonus

• Proficiency with research platforms such as Q or SPSS and Qualtrics; experience working with external panel providers

• Ability to prepare and present 'client-ready' final documents

• Strong analytical skills with the ability to turn complex data into clear, actionable recommendations

• Excellent written and verbal communication skills, with a talent for storytelling through data

• Strong organisational skills, with the ability to manage multiple projects and meet deadlines

• Ability to apply understanding of fundamental sport & entertainment industry strategic issues

• Advanced PowerPoint, Word and Excel skills

• Experience creating data visualisations and dashboards in platforms such as Power BI or Tableau ( (Nice to have, not essential)

Mindset

This is a fast-moving environment that demands agility, adaptability, and the confidence to shift gears quickly. You'll combine strong all-round research skills with presentation and storytelling ability, translating evidence into insights that inspire action and drive impact across the industry.

• Proven experience designing customised research programs and applying data analysis techniques

• Naturally inquisitive — driven to look beyond surface findings to uncover what's really happening in the data

• Committed to delivering insights that help grow and maintain the quality of sport and entertainment in Australia

• Strong storytelling and presentation skills — able to translate complex analysis into clear, actionable recommendations

Agile and adaptable — thrives in a fast-moving environment and comfortable shifting focus when priorities change

Success Looks Like

• Deliver high-quality, on-time research projects that meet or exceed client expectations

• Consistently uncover deeper, more meaningful insights by going beyond the obvious to reveal what's really driving the data

• Build trusted relationships with key clients and stakeholders through clear communication, responsiveness, and strategic thinking

• Work seamlessly with internal teams, ensuring insights shape and inform Gemba's broader work across sport and entertainment

• Demonstrate agility in a fast-moving environment, confidently adapting to changing priorities without compromising quality

Contribute to Gemba's reputation as a leader in delivering impactful, commercially valuable insights that help maintain and grow the quality of sport and entertainment in Australia

How to Apply

If you're ready, click the Apply button below and submit your CV, portfolio and cover letter. Address cover letters to Kiana Wong – People and Culture Coordinator.

Note: All candidates require working rights of this country to perform the role.

Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.

Recruitment Agencies, we appreciate the interest, but we've got this one covered. Thanks