Public Relations Account Director

3 days ago

Melbourne, Victoria, Australia ICON Agency Full time $80,000 - $120,000 per year

Location:
Flexible - Can be Melbourne, Sydney or Brisbane

Type:
Contract / Freelance

Expressions of interest invited for upcoming projects

ICON Agency
is inviting
expressions of interest
from experienced
PR Account Directors
to collaborate on a range of exciting upcoming projects across consumer, corporate, and government sectors.

About the Role

We're looking for a dynamic communications professional with the strategic insight and creativity to lead public relations campaigns from concept to completion. You'll collaborate with integrated teams including PR, social, digital, influencer, and creative specialists to deliver standout campaigns that inspire audiences and deliver real impact.

Key Responsibilities

  • Provide strategic guidance and advice to clients, building strong, value-driven relationships.
  • Lead the planning, development, and execution of PR campaigns and communication initiatives.
  • Develop compelling plans, proposals, media materials, and creative briefs.
  • Craft media releases, pitch notes, and thought leadership content that cuts through.
  • Coordinate with multidisciplinary teams to ensure seamless project delivery.
  • Manage client budgets and timelines to achieve successful outcomes.
  • Support business development activities, including new business proposals and pitches.
  • Mentor and guide team members, fostering collaboration and high-quality work.

About You

  • Minimum 6-8 years' experience in a public relations or communications role, preferably within an agency or consultancy environment.
  • Strong understanding of the media landscape and proven ability to manage media relations campaigns independently.
  • Exceptional stakeholder management and relationship-building skills.
  • Excellent written and verbal communication, storytelling, and presentation skills.
  • Experience developing proposals, tenders, and new business pitches.
  • A strategic thinker who thrives in fast-paced, collaborative environments.

About ICON

Whether it's ideas that change behaviour or technology that creates new ones, to make what matters is the simple ambition that gets us up each day.

Make it better. Make it human. Make it original. Make it now. Make it like our mothers would be proud.

Why Join Us?

You'll join one of Australia's most awarded independent agencies, with offices in Melbourne, Sydney, Brisbane and Canberra. We're a team that values flexibility, inclusion and meaningful work.

How to Apply

If this sounds like you, we'd love to hear from you. Please include details of your day rate with your application.

ICON
is an equal opportunity employer. We are committed to fostering a diverse, inclusive, and respectful workplace where everyone feels valued and empowered to contribute their best. We believe that diversity of backgrounds, experiences, and perspectives drives innovation and strengthens our ability to deliver exceptional results for our clients.

We welcome applications from all qualified individuals, regardless of race, ethnicity, gender, gender identity or expression, sexual orientation, age, disability, religion, and cultural background. Our hiring decisions are based on merit, potential, and alignment with ICON's values.

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