Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia Prospa Full time $80,000 - $120,000 per year

At Prospa, we exist to unleash the potential of small business. We are building the future of small business and simplifying cashflow by building a leading platform that helps customers make payments, fund growth and reduce admin. Join us

The role

Are you passionate about creating memorable customer experiences and driving business growth? As a Marketing Specialist, you'll play a key role in shaping how customers interact with our brand, products, and services. You'll use your creativity, curiosity, and data-driven mindset to design and deliver impactful marketing campaigns across digital channels.

What you'll be doing
  • Campaign & Journey Management:
  • Develop and execute customer journeys and marketing campaigns to drive engagement, product adoption, and lead conversion across digital channels (e.g., email, SMS, in-app, push notifications). Customer Experience Optimization:
  • Enhance the customer experience throughout the lifecycle, including onboarding, utilization, and cross-selling opportunities. Marketing Technology Utilization:
  • Use marketing automation and CRM platforms to segment audiences, personalize communications, and automate workflows based on customer data and behavior. Experimentation & Growth Initiatives:
  • Lead experiments and growth initiatives using a test-and-learn approach to improve engagement and conversion rates. Collaboration:
  • Work with Sales, Product, and other teams to align marketing activities with business goals and optimize customer and partner experiences.
What you'll need to succeed
  • Experience in marketing, with a focus on CRM, digital marketing, or marketing automation.
  • Experience with marketing automation platforms and CRM systems (e.g., Braze, Segment, Salesforce, or similar).
  • Strong analytical and technical skills; ability to interpret data and optimize campaigns.
  • Excellent written and verbal communication skills.
  • Strong project management and execution skills; ability to manage multiple projects simultaneously.
  • Experience collaborating with cross-functional teams in a fast-paced environment.
  • Passion for delivering exceptional customer experiences and driving business growth.
Don't let a confidence gap get in the way of submitting your application.
What we offer:

As a busy grow getter, our benefits are here to help you be unstoppable in your mission. Whether it's a lofty career goal, investing in your family, saving the planet or simply feeling fulfilled:

  • Growth: There's something for everyone including learning days, a learning allowance, leadership programs, CliftonStrengths workshops, digital learning, and biannual companywide learning weeks.
  • Wellbeing: Think fitness initiatives, seasonal programs (including flu shots, massages, skin checks, wellness classes), additional "Me Days" and access to holistic EAP coaching.
  • Lifestyle: Find your fit with flexible working options, top notch office facilities and diverse remote/ travel work options. You can also purchase additional leave and take up to 18 weeks paid parental leave.
  • Impact: Join a business that cares and is recertified as carbon neutral. And you can tap into volunteer days, our partnership with Kiva and join a range of employee resource groups.
Why Prospa?

We're proud to be a certified Great Place to Work and recognised as a Best Workplace for Women, Best Workplace in Technology, and Best Workplace in Australia. We embrace diversity in people and ideas, fostering a collaborative, inclusive, and respectful environment where we celebrate who you naturally are.

Don't just take our word for it, check out Prospa's culture code to see it for yourself.

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