Performance Marketing Specialist

2 weeks ago

Brisbane, Queensland, Australia NPAA Services Pty Ltd Full time $90,000 - $120,000 per year
Performance Marketing Specialist

About Us

Red Union Support Hub (RUSH) is a leading service organisation dedicated to supporting and advancing the careers of professionals across various fields. We serve a network of professional associations, proudly representing over 23,000 dedicated members across 13 associations, including nurses, teachers, doctors, and police officers. Our members choose to join a community focused on excellence and their advancement in the workplace. We provide a comprehensive range of support services designed to help our members thrive in their professional lives. Our commitment to innovation and growth ensures that we offer more than just a job; we offer a path to meaningful career development and personal success.

About the Job

We're looking for a Performance Marketing Specialist who thrives on results and is ready to take full ownership of our paid media strategy. You'll lead the charge across Google Ads, Meta, LinkedIn, and beyond, while constantly testing new platforms to find scalable ways to drive high-quality leads and member acquisition. This is a hands-on, data-driven role for someone who's not afraid to roll up their sleeves and make things happen.

Key Responsibilities

  • Plan, execute, and optimise paid media campaigns across Google Ads, Meta, LinkedIn, and emerging platforms
  • Research and test new paid channels and tactics to effectively reach and convert target member avatars (consumer profiles).
  • Set up, monitor, and optimise campaigns to achieve optimal cost per lead (CPL), cost per acquisition (CPA), and free cash flow.
  • Collaborate with design team to brief and develop high-converting creative assets for advertisements and landing pages
  • Conduct rigorous A/B testing across creatives, headlines, ad copy, and calls-to-action to maximise performance
  • Develop and test personalised advertising concepts targeting specific customer personas and member segments
  • Implement lead scoring systems and track prospects through all funnel stages to improve conversion rates
  • Monitor leading performance indicators to identify when ad refreshes are needed and optimise underperforming campaigns
  • Analyse customer feedback from welcome calls and annual reviews to inform data-driven marketing strategies
  • Stay current with industry trends and competitor activities to maintain RUSH's competitive marketing edge
  • Continuously refine and segment Meta audiences for advanced targeting and comprehensive full-funnel marketing approaches

About You

  • 3+ years in performance marketing, ideally in a high-growth environment.
  • Proven track record of driving qualified leads and optimising paid campaigns.
  • Expert in Google Ads, Meta Ads, LinkedIn Ads, and familiar with emerging platforms.
  • Data-driven, ROI-focused, and confident using analytics tools to drive decisions.
  • Hands-on and proactive: you're a doer who takes initiative and thrives in a fast-paced environment.
  • Strong communicator and team player who can collaborate cross-functionally.
  • Obsessed with testing, learning, and improving.

Why Join Red Union Support Hub (RUSH)?

  • Be part of a leading service organisation genuinely committed to supporting professionals.
  • Autonomy, ownership, and the freedom to try new ideas.
  • Supportive team culture that celebrates wins and learns fast from failures.
  • Opportunities for meaningful career development and personal success.

  • Performance Marketing Specialist

    2 weeks ago

    Brisbane, Queensland, Australia TwentyTwo Digital Full time $80,000 - $90,000 per year

    Paid media wizard? Numbers-obsessed platform strategist? Lover of ROAS? Step right this way…THE ROLEWe're looking for a Performance Marketing Specialist to join the TwentyTwo crew on a 6-month contract (with potential to extend). You'll live and breathe Google Ads, Meta, LinkedIn and more, optimising campaigns, driving growth, and making sure every dollar...

  • Performance Marketing Specialist

    2 weeks ago

    Brisbane, Queensland, Australia Xero Full time $90,000 - $120,000 per year

    Our PurposeAt Xero, we're here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world.How you'll make an...

  • Marketing Manager – Hospitality

    6 days ago

    Brisbane, Queensland, Australia DNS Specialist Services Full time $104,000 - $130,878 per year

    DNS Specialist Services is a consultancy firm dedicated to the Australian hospitality, gaming and leisure industries.We're an energetic, passionate team who live and breathe hospitality. We pride ourselves on generating real outcomes for our pub, club and casino clients across QLD, NSW, VIC, TAS and NT – and with our portfolio growing rapidly, we're ready...

  • Marketing Coordinator

    2 weeks ago

    Brisbane, Queensland, Australia TMT Marketing Full time $60,000 - $80,000 per year

    About UsOur client is building innovative, student-first learning solutions that empower learners and educators alike. From interactive content to AI-powered study tools, we combine technology and pedagogy to make education more accessible, engaging, and effective.We're now looking for a Marketing Coordinator to help us tell our story, grow our community,...

  • Marketing Specialist APAC

    1 week ago

    Brisbane, Queensland, Australia TVH Full time $104,000 - $130,878 per year

    As the Marketing Specialist APAC, you will develop and execute regional, country and account specific marketing programs. This is a rewarding role for a driven and enthusiastic marketing all rounder with strong strategic and problem solving skills, encompassing both traditional and digital marketing approaches.About The RoleThe Marketing Specialist APAC is a...

  • digital marketing account manager

    2 weeks ago

    Brisbane, Queensland, Australia Merge Marketing Full time $90,000 - $120,000 per year

    You will be working to maintain and grow both new and existing client relationships and will work with the in-house team and contractors to ensure that campaigns perform well and tasks are completed on-time. You're interested in all things digital and will use your digital knowledge to support the needs of our clients and the team.JOB REQUIREMENTS &...

  • Marketing Specialist APAC

    1 week ago

    Brisbane, Queensland, Australia TVH Group Full time $60,000 - $120,000 per year

    DepartmentMarketing & CommunicationsAs the Marketing Specialist APAC, you will develop and execute regional, country and account specific marketing programs. This is a rewarding role for a driven and enthusiastic marketing all rounder with strong strategic and problem solving skills, encompassing both traditional and digital marketing approaches.About the...

  • Marketing Performance Manager

    2 weeks ago

    Brisbane, Queensland, Australia Compare the Market Australia Full time $120,000 - $180,000 per year

    Brief DescriptionAbout Us:iSelect and Compare the Market are trusted, well-known brands dedicated to helping millions of Australians compare and buy personal finance and household products, such as insurance, energy, and loans. We're a values-led business that thrives on collaboration and innovation, all while keeping our customers at the heart of everything...

  • Marketing Performance Manager

    2 weeks ago

    Brisbane, Queensland, Australia Auto & General Insurance Full time $80,000 - $120,000 per year

    About Us:iSelect and Compare the Market are trusted, well-known brands dedicated to helping millions of Australians compare and buy personal finance and household products, such as insurance, energy, and loans. We're a values-led business that thrives on collaboration and innovation, all while keeping our customers at the heart of everything we do.About The...

  • Marketing Specialist

    2 weeks ago

    Brisbane, Queensland, Australia OMNICHE HOLIDAYS Full time $90,000 - $120,000 per year

    Location: Brisbane CBD (onsite) | Full-timeTake your travel career to the next level with a role as a Marketing SpecialistAre you a creative marketer with a passion for travel? Do you thrive in fast-paced environments where no two days are the same? We're looking for a Marketing Specialist to take the lead in shaping and promoting our brands across...