Qualitative Strategy Director

7 days ago

Melbourne, Victoria, Australia Resources Group AU Full time $90,000 - $120,000 per year

Join a pioneering insights agency where big qual, cultural strategy, behavioural science, smart quant and disruptive AI meet to craft impactful growth strategies for some of the most iconic and innovative brands.

We're searching for a Qualitative Research Director who thrives on curiosity, creativity, and strategic leadership. If you're passionate about understanding people and culture, and ready to guide a dynamic team in delivering insights that inspire and innovate, this is your next career move.

The Agency: Where Innovation Thrives

  • A thriving national presence with offices across Australia, servicing global and local brands.
  • Trailblazing frameworks: Fusing qual, quant, cultural strategy, behavioural science, and AI to disrupt traditional research methods.
  • Purpose-driven culture: Committed to inclusivity, sustainability, and making a positive impact on the industry, people, and community.
  • Flexibility and wellbeing: Offering hybrid working, premium salaries, bonuses, and tailored benefits to suit your lifestyle.
Your Role: Lead, Innovate, Transform
Qualitative Research Director
  • Shape client relationships: Be the trusted advisor, identifying opportunities to deepen partnerships and elevate their thinking.
  • Design and lead: Create bespoke research frameworks that combine creativity, theory, and cutting-edge methodologies.
  • Deliver powerful insights: Use a variety of qualitative techniques—ethnography, workshops, social listening—to uncover actionable insights.
  • Inspire your team: Mentor and guide a talented group of researchers, fostering growth and delivering excellence.
  • Stay ahead of the curve: Write thought-leadership pieces on emerging trends and cultural shifts to position yourself as an industry leader.
What You Bring
  • Deep expertise in qualitative research: A career built in agency or consultancy settings, with a focus on consumer behaviour, brand strategy, and innovation.
  • Leadership acumen: Proven ability to inspire teams and deliver outstanding results for clients.
  • Commercial impact: A knack for translating insights into tangible, strategic actions that drive growth.
  • Curiosity and creativity: A genuine passion for understanding people, culture, and the ever-changing market landscape.
Rowan Haylett********@resourcesgroup.com ***

About Resources Group

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