Principal Frontend Engineer

20 hours ago

Sydney or Melbourne, Australia The Onset Full time $150,000 - $250,000 per year

Job Description

Join a fast-growing, product-led scale-up that's reshaping the way customers interact with digital experiences. With multiple products in-market, ambitious new features planned, and international growth on the horizon, this is your chance to join at a pivotal moment. 

You'll work across both core product and growth initiatives, taking ownership of frontend architecture, mentoring engineers, and helping define engineering standards that scale with the business.

Why you'll love it here

  • Lead and shape the frontend: Own the architecture, design system, and component library for both Product and Growth teams.

  • High impact work: Build and iterate on interfaces like onboarding, subscriptions, discovery flows, and experimentation frameworks.

  • Mentorship and influence: Guide engineers, define standards, and foster a collaborative culture.

  • Cross-functional collaboration: Work with product, design, data, and marketing to deliver measurable impact.

  • Autonomy and ownership: Drive end-to-end delivery, make architectural decisions, and experiment boldly.

  • Flexible, supportive culture: Hybrid working model, ESOP, L&D budget, 18 weeks paid parental leave top-up, wellness support, and values-led engineering team.

About you

  • Proven experience as a lead or principal frontend engineer in product-led or consumer tech environments.

  • Expert in (or React), TypeScript, CSS, and component-driven architecture, with experience evolving and governing design systems.

  • Product and outcome-focused: you care about metrics and business impact, not just code.

  • Startup mindset: comfortable with autonomy, ambiguity, and rapid iteration.

  • Leadership experience: mentoring engineers, influencing architecture, and guiding technical standards.

  • Bonus: experience with growth experimentation frameworks, A/B testing, , or AWS.

The team you'll join

A high-autonomy, mission-led team where initiative, learning, and ownership are prized. Collaboration and mentorship are core, and speed is balanced with thoughtfulness - all within a flexible, supportive environment that values results and wellbeing.

Sound like something you'd love to be a part of? Apply now

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