Communications & PR Director

2 weeks ago

Sydney, New South Wales, Australia ÉCHO COMMUNICATION Full time

Company Description

ÉcCHO Communication is a creative communication and PR agency based in Sydney, NSW, specialising in premium and luxury brands across Fashion, Beauty and Lifestyle. We offer comprehensive communication solutions including public relations, influencer relations, brand consultation, creative collaboration, and digital media strategy. Our goal is to help brands resonate in the Australian market by connecting communication strategies to business goals for maximum impact.

Role Description

  • This is a full-time on-site role for a Communications & PR Director at ÉCHO Communication in Sydney, NSW.
  • Primary focus on management of our beauty and wellness brands
  • This role requires a minimum of 3-5 years in a similar position and someone able to work in a fast paced environment as well as adapt and pivot quickly whilst keeping an excellent attention to detail.
  • Experience with premium and masstige beauty and wellness brands is preferred

As a Communications & PR Director at ÉCHO Communication you will be asked to develop strong relationships with the agency clients and you will report to the director & founder, Justine Le Bars.

The role of the PR Director includes the following tasks (non limited to)

  • Management of our beauty and wellness portfolio
  • Day to day management of all aspects of client campaigns and overall account
  • Contribute to the strategic development of projects and long-term campaigns for all designated clients in partnership with the Director
  • Proposal & strategy writing
  • Setting up clients KPIs and managing the delivery of agreed KPIs in partnership with the Director
  • Write and design press releases for clients
  • Monitoring
  • Reporting
  • Budget management
  • Product send outs and stock management (tracking products in / out)
  • Management of regular client WIPs, ensuring key milestones are met and projects are being delivered
  • Proactive thinking in regards to the clients' business
  • Creative idea generation and development

Media & industry relations

  • Communication strategies
  • Engage with journalists of the relevant media and influencers / leaders of opinion to maintain their understanding of how the industry works, new trends and apply these to the client as required
  • Lead media and influencer engagement for designated clients, demonstrating the ability to secure key and leading coverage
  • Leverage key stakeholder relationships E.g. clients, media, celebrities, etc.

Broader business responsibilities

  • Develop the professional and management skills of junior team members; provide ongoing feedback
  • Lend particular skills, capabilities or knowledge in problem solving on behalf of clients or teams
  • Ensure brainstorms for all designated clients and for the agency itself are thoroughly planned to create the best creative environment, engaging a wide-range of expertise from across the agency
  • Help ÉCHO Communication to develop a positive image in the business community and important to our professional performance
  • Actively participate in new business efforts and assist with prospective clients proposals & business development
  • Provide leadership in driving a positive and happy work environment
  • Be a positive role model for others in the agency
  • Maintain knowledge of the latest thinking and practices in public relations and apply these to the clients as required

Financial/Administrative

  • Transparently manage budget trackers and supplier invoices

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