Digital Marketing Performance Specialist
1 week ago
We've
never
been
'just
a
bank
'.
Just
like
you
should
never
be
'just
an
employee
'.
We're
united
in
our
belief
that
in
banking,
better
can
be
bigger,
and
together
we're
making
it
happen.
It starts here. With Bendigo Bank… and you.
At Bendigo Bank,
we're
all about helping people and communities thrive.
We're
a bank with a heart, deeply rooted in regional Australia but with a national reach.
We're
striving to become Australia's most innovative bank, and we need talented people to help us achieve this ambitious vision
.
Within our
Brand, Marketing and Communications division
sit our Digital Marketing Centre of Excellence.
The Digital Marketing Team manage digital online performance and deliver market leading solutions to drive significant customer growth, revenue and enhance experiences online.
We currently have two exciting opportunities for a
Digital Marketing Performance Specialist
to join our team: one permanent position and one 6-month fixed-term contract.
As our Digital Marketing Performance Specialist, you will
be responsible for
the end-to-end execution of our digital marketing activities. You will manage both "always on" and specific campaign initiatives, from strategy and briefing through to implementation, optimisation, and performance reporting. Your
expertise
will be crucial in using search, social, display, and affiliate channels to drive customer growth and enhance our online experience,
leveraging
strong data and insights.
What you'll do:
- Develop and implement strategic paid media campaigns, defining target audiences and selecting channels to achieve marketing
objectives
(lead generation, consideration, awareness)
within budget.
- Manage the end-to-end coordination of digital marketing campaigns
, including build and ongoing optimisation
leveraging
data-driven insights.
- Measure, track, and
report on
performance
and market
trends to
identify
opportunities for improvement and drive
growth
.
- Develop a data-driven creative strategy by analysing ad performance, pinpointing variables that
impact
success, and translating those insights into actionable guidance for the creative team.
- Leverage blended first-party data to develop proactive audience strategies and
identify
new opportunities for growth.
- Act as the internal subject matter expert, championing a best-in-class performance marketing
methodology
by staying ahead of the latest channel and creative best practices
.
- Liaise with stakeholders and external partners like Google, Meta, and LinkedIn to develop b
est practise
strategies.
You will be joining a small, collaborative team of digital marketing experts who thrive on sharing knowledge and
leaning on
each other's unique skills. This team is a key part of our larger Digital Marketing
team
, which is embarking on an exciting journey towards more agile ways of working in squads.
It's
a fantastic time to join as we
evolve
our practices and continue to drive performance.
This role can be based in
Adelaide,
Bendigo,
Brisbane,
Melbourne
,
or Sydney locations.
We offer flexible work options that put our people first, working in a hybrid model with a minimum local Head Office attendance requirement
determined
by your Leader, to find a rhythm that works best for you and your team. We believe that coming into the office some of the time is the best way to learn, stay connected and collaborate effectively, especially for key activities like team days, 1:1s, and town halls.
What you'll bring to the role
- Demonstrated
previous
experience
in SEM or PPC role, with a proven
track record
in managing high-budget campaigns end-to-end.
- Extensive hands-on experience leading Google Ads, Microsoft Ads, YouTube,
Meta
and LinkedIn
campaigns
with
a track record
of driving marketing ROI.
- Working knowledge of Google Analytics including reporting,
attribution
and analysis.
Experience with MMM's is also
advantageous
.
Exceptional analytical, numerical, and reporting skills.
We are open to considering candidates from an agency background
who are looking to make an impact in a dedicated team.
- While experience in a regulated industry is
advantageous
, direct banking product experience is not
required
.
- A
collaborative team player with a positive attitude, eager to share your knowledge and work together to achieve our goals.
So, why work with us?
Want big impact that matters? Here, you'll know your work directly benefits the customers and communities we all serve.
Want to be more than just a number? Join a team that truly values you - and that gets more and more diverse every day.
Want career opportunity AND flexibility? Achieve both here, where we know that balance and progression go hand in hand.
You'll also get access to a great range of benefits, including:
Hybrid work? Flexible hours? A compressed work week? Our flexible work options are designed to suit your life.
Health and wellbeing support, including discounted gym memberships, private health insurance options, and our Employee Assistance Program (EAP) for you and your immediate family members.
**We're making
better
, bigger. And we'll get there with you.**
Could
you
be
our
new
Digital Marketing Performance Specialist
?
Now's
the
time
to
set
your
sights
higher
-
on
the
future
you deserve
.
Apply
now
Applications
close
11 January 2026.
At Bendigo and Adelaide Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury, or disability to equitably participate in the selection process.
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