Digital Marketing Performance Specialist

1 week ago


Melbourne, Victoria, Australia Bendigo Bank Full time

We've

never

been

'just

a

bank

'.

Just

like

you

should

never

be

'just

an

employee

'.

We're

united

in

our

belief

that

in

banking,

better

can

be

bigger,

and

together

we're

making

it

happen.

It starts here. With Bendigo Bank… and you.

At Bendigo Bank,

we're

all about helping people and communities thrive.

We're

a bank with a heart, deeply rooted in regional Australia but with a national reach.

We're

striving to become Australia's most innovative bank, and we need talented people to help us achieve this ambitious vision

.

Within our

Brand, Marketing and Communications division

sit our Digital Marketing Centre of Excellence.

The Digital Marketing Team manage digital online performance and deliver market leading solutions to drive significant customer growth, revenue and enhance experiences online.

We currently have two exciting opportunities for a

Digital Marketing Performance Specialist

to join our team: one permanent position and one 6-month fixed-term contract.

As our Digital Marketing Performance Specialist, you will

be responsible for

the end-to-end execution of our digital marketing activities. You will manage both "always on" and specific campaign initiatives, from strategy and briefing through to implementation, optimisation, and performance reporting. Your

expertise

will be crucial in using search, social, display, and affiliate channels to drive customer growth and enhance our online experience,

leveraging

strong data and insights.

What you'll do:

  • Develop and implement strategic paid media campaigns, defining target audiences and selecting channels to achieve marketing

objectives

(lead generation, consideration, awareness)

within budget.

  • Manage the end-to-end coordination of digital marketing campaigns

, including build and ongoing optimisation

leveraging

data-driven insights.

  • Measure, track, and

report on

performance

and market

trends to

identify

opportunities for improvement and drive

growth

.

  • Develop a data-driven creative strategy by analysing ad performance, pinpointing variables that

impact

success, and translating those insights into actionable guidance for the creative team.

  • Leverage blended first-party data to develop proactive audience strategies and

identify

new opportunities for growth.

  • Act as the internal subject matter expert, championing a best-in-class performance marketing

methodology

by staying ahead of the latest channel and creative best practices

.

  • Liaise with stakeholders and external partners like Google, Meta, and LinkedIn to develop b

est practise

strategies.

You will be joining a small, collaborative team of digital marketing experts who thrive on sharing knowledge and

leaning on

each other's unique skills. This team is a key part of our larger Digital Marketing

team

, which is embarking on an exciting journey towards more agile ways of working in squads.

It's

a fantastic time to join as we

evolve

our practices and continue to drive performance.

This role can be based in

Adelaide,

Bendigo,

Brisbane,

Melbourne

,

or Sydney locations.

We offer flexible work options that put our people first, working in a hybrid model with a minimum local Head Office attendance requirement

determined

by your Leader, to find a rhythm that works best for you and your team. We believe that coming into the office some of the time is the best way to learn, stay connected and collaborate effectively, especially for key activities like team days, 1:1s, and town halls.

What you'll bring to the role

  • Demonstrated

previous

experience

in SEM or PPC role, with a proven

track record

in managing high-budget campaigns end-to-end.

  • Extensive hands-on experience leading Google Ads, Microsoft Ads, YouTube,

Meta

and LinkedIn

campaigns

with

a track record

of driving marketing ROI.

  • Working knowledge of Google Analytics including reporting,

attribution

and analysis.

Experience with MMM's is also

advantageous

.

  • Exceptional analytical, numerical, and reporting skills.

  • We are open to considering candidates from an agency background

who are looking to make an impact in a dedicated team.

  • While experience in a regulated industry is

advantageous

, direct banking product experience is not

required

.

  • A

collaborative team player with a positive attitude, eager to share your knowledge and work together to achieve our goals.

So, why work with us?

  • Want big impact that matters? Here, you'll know your work directly benefits the customers and communities we all serve.

  • Want to be more than just a number? Join a team that truly values you - and that gets more and more diverse every day.

  • Want career opportunity AND flexibility? Achieve both here, where we know that balance and progression go hand in hand.

You'll also get access to a great range of benefits, including:

  • Hybrid work? Flexible hours? A compressed work week? Our flexible work options are designed to suit your life.

  • Health and wellbeing support, including discounted gym memberships, private health insurance options, and our Employee Assistance Program (EAP) for you and your immediate family members.

**We're making

better

, bigger. And we'll get there with you.**

Could

you

be

our

new

Digital Marketing Performance Specialist

?

Now's

the

time

to

set

your

sights

higher

-

on

the

future

you deserve

.

Apply

now

Applications

close

11 January 2026.

At Bendigo and Adelaide Bank we believe a diverse workforce supported by an inclusive culture is central to our success and we actively encourage applications from those who bring diversity of thought to our business. We support candidate requests for adjustment to accommodate an illness, injury, or disability to equitably participate in the selection process.



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