Digital Channel Manager

Nurturing the greatness in every child - and in you.

Join one of Australia's Largest Leading Early Education Providers

At G8 Education, we're on a mission to shape the future With 400+ early education and care centres under 21 brands, our 10,000+ dedicated team members nurture over 42,000 children every day.

As an ASX listed growth company, we're committed to empowering, rewarding, and supporting every team member – from our centre educators to our leadership and support team.

The Opportunity

We're looking for a Digital Channel Manager to lead the strategic direction and optimisation of G8 Education's digital marketing ecosystem; from our websites and CRM to analytics, SEO, and marketing automation.

This role will ensure our digital platforms are connected, data-driven, and delivering measurable value for our families, marketing campaigns, and enrolment growth.

You'll act as the strategic digital enablement lead, partnering across marketing, technology, and our Family Support Team (FST) to ensure every digital touchpoint enhances family experience, supports campaign success, and drives operational efficiency.

Key Responsibilities

• Lead the strategy and execution of G8 Education's digital channels, including website, CRM, SEO, analytics, and marketing automation.
• Collaborate with marketing, technology, and external vendors to ensure digital platforms are integrated, optimised, and future-ready.
• Govern and prioritise the digital channel roadmap, aligning initiatives to marketing and business goals.
• Oversee content implementation, user experience, and conversion optimisation across digital platforms.
• Champion data quality, analytics, and reporting to deliver actionable insights and continuous performance improvement.
• Lead a small team across SEO, UX, content, and analytics, fostering capability and innovation across the marketing function.
• Represent marketing in Martech and technology discussions to ensure tools deliver measurable value for campaigns and the family journey.
• Build strong vendor and partner relationships to drive efficiency, innovation, and best practice.

About You

• Bachelor's Degree in Marketing, Communications, Business or a related discipline.
• 5+ years' Digital Marketing, digital channel, or website management roles.
• Deep knowledge of website strategy, digital content, UX, SEO an campaign execution.
• Demonstrated ability to use data and analytics to drive performance improvements.
• Strong understanding of how Martech tools support marketing.
• Experience managing and mentoring teams with content, design an performance capabilities.
• Excellent collaboration and stakeholder management skills.
• Proven experience in managing Digital campaigns to deliver organisation outcomes and goals.
• Experience with CMS (WordPress or similar), Google Anlaytics, Google Tag Manager, SEO tools, A/B testing platforms, Marketing automation and CRM tools
• Hold a valid working with children check or willingness to obtain upon commencement.

Benefits at G8

• Competitive salary package
• Eligibility to participate in our Short-Term Incentive program which is an annualised bonus each year
• Hybrid working conditions with 3 days in office and 2 from home.
• You have the option to choose out of our two state-of-the-art support offices. Located Brisbane CBD and Central Gold Coast.
• Career development opportunities as part of a large ASX-listed company
• Access a 50% discount on early education and childcare fees at any G8 Education Centre.
• Exclusive access to our G8 Rewards Program with benefits across more than 600 retailers, exclusive cash discounts and more

Find out more here: G8 Education

United by purpose. Guided by values.

At G8 Education, we're proud to celebrate, support, and inspire our 10,000+ team members as they make a lasting difference in the lives of children and their own.

Driven by our purpose "to nurture the greatness in every child to grow, thrive and learn" and guided by our values, we're shaping bright futures for children, families, communities, and each other.

Our values: Safety First & Always, Thriving Together, Owning the Outcome, Being the Difference, Building Bright Futures.

Our Recruitment Process

G8 Education is a committed advocate for child protection, safety and wellbeing. We have a zero tolerance for any form of child abuse or harm. The safety and wellbeing of children will always be our priority, and all team members are expected to embrace this shared commitment.

Our recruitment process involves several checks including, the possibility of psychometric testing which will be discussed during the initial stage of the recruitment process.

We also may require a police check along with verification of qualifications and right-to-work status.

Please note the advertising closing date is indicative only.  G8 Education reserves the right to close the advertisement before this date is reached. Therefore, it is encouraged that you submit your application as soon as possible.