Marketing Manager for CRM and Privacy

About Us 

Lead. Grow. Transform.  

Ford Australia is constantly evolving and innovating, committed to delivering smarter, more connected vehicles for all Australians, now and for generations to come. 

Looking ahead, Ford is excited about the future. With an expanding vehicle lineup, growing digital services, and a strong dealer network, they are well-positioned to support Australian businesses in new ways. 

As Australia's largest automotive OEM employer, we proudly have around 1,500 talented engineers, designers, and specialists working across five Victorian sites. Crucially, Australia is a key global development hub for Ford, and their local design and engineering team lead the creation of vehicles including the Ranger, Ranger Raptor, and Everest – models sold in around 180 markets worldwide. 

Complementing this technical network, Ford Australia's National Sales Company (NSC) located in Richmond, is the central hub for commercial and customer engagement activities across the country. 

Why Ford?  

For a century, we've been a driving force across Australia, building a legacy that truly speaks for itself. Leading the way, the Ranger continues its rein as Australia's No. 1 Selling Vehicle and our iconic Mustang proudly holds its position as Australia's No. 1 Sports Car. 

These remarkable achievements are a testament to our unwavering commitment to innovation and a customer-focused approach that has delivered success across our entire lineup, giving us so much to be excited about But we believe we do more than just build award-winning vehicles—we build careers. 

• Discounted lease car options. 
• Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities. 
• Flexible Work Arrangements
• Growth and development opportunities via internal and external training. 
• Paid parental leave from day 1.  
• Comprehensive Employee Assist Program.   
• Wellness Programs including Free Flu Vaccinations and Health Checks. 
• Paid volunteer days.     

About the Role  

As the Marketing Manager for CRM and Privacy you will be responsible for building deeper customer relationships through Customer Relationship Management (CRM), and championing data privacy across our marketing and customer-facing activities.

The Marketing Manager sits at the intersection of customer understanding, technology, and compliance, driving key principles through strategy and execution. 

You will lead the vision for direct customer communication: leveraging data and technology to create personalised, value-add experiences that boost loyalty and drive growth. Critically, you will also serve as the company's Privacy Officer – the operational lead for data privacy, ensuring what we do is transparent, compliant, and reinforces customer trust.

This position reports directly to the General Manager of Marketing and Strategy and is based at our National Sales Company Office in Richmond, operating on a hybrid schedule with four days in the office.

• CRM Strategy & Vision: Develop and evolve the long-term CRM strategy and roadmap, integrating data privacy frameworks to align with overarching business objectives and elevate the customer experience.

• Customer Engagement & Multi-Channel Campaigns: Lead the strategy for direct customer communications, overseeing a team responsible for delivering impactful multi-channel CRM campaigns (e.g., eDM, SMS, Ford App) and seamlessly integrating them into broader vehicle, retail, and service marketing efforts.

• Customer Journey Optimization: Drive continuous improvements to the Customer 4 Life (C4L) program and lead management processes, cultivating a dynamic customer ecosystem that fosters genuine, lasting relationships across the entire shop, buy, and own journey.

• CRM Platform Implementation & Advocacy: Oversee the successful implementation and adoption of Salesforce as the core CRM platform across marketing, sales, and service functions. Champion the voice of the customer to identify and resolve process and system inefficiencies, particularly those impacting Dealer operations and cross-functional workflows.

• Connected Services Integration: Integrate connectivity features and services (e.g., Ford App, OTA Software Updates, Connected Services, Data Services) seamlessly across the ownership journey, delivering tangible benefits to customers, Dealers, and Ford.

• Data Privacy Compliance Leadership: Serve as the operational lead for data privacy compliance, spearheading improvement projects, process enhancements, and internal training initiatives for consumer and connected vehicle data. Support the review of privacy policies and coordinate incident handling and response with relevant stakeholders (CRC, OGC, Connected Vehicle Data team).

• Vendor & Budget Management: Manage relationships with key external vendors, agencies, and technology partners (e.g., Salesforce, marketing agencies) to ensure effective delivery of CRM platforms, campaigns, and privacy solutions. Oversee associated budgets, ensuring fiscal responsibility and optimal return on investment.

• Performance Reporting: Drive the development and deployment of comprehensive reporting on key metrics across CRM, Connectivity, and Privacy to inform strategic decision-making and demonstrate program effectiveness.

To be successful in this role, you'll need a blend of strategic thinking, operational execution capabilities, technical understanding, and strong interpersonal skills.

Qualifications

• Holds a tertiary qualification in Commerce, Marketing, or a related field.
• 8 + years in Marketing Communications and CRM.
• Experience in the automotive industry is highly advantageous.

Skills

• Exceptional project management skills with emphasis on strong planning, problem-solving, managing multiple projects concurrently, and attention to detail.
• Ability to take complex technical information and interpret it for diverse audiences, particularly for consumer, Dealer and internal understanding.  
• Excellent written and verbal communication skills with the ability to communicate to (and collaborate with) a wide variety of stakeholders.
• A proactive self-starter comfortable working with ambiguity and navigating complex situations.

If you want to be a part of this challenging and rewarding transformation – Apply Now. 

Equal Opportunity 

Ford Australia is inclusive employer, and all qualified applicants will receive consideration for employment. 

If you require any support or adjustments to the recruitment process, please contact our Talent and Inclusion Lead Sarah at 

Applicants must be legally authorised to work in Australia. Verification of employment eligibility will be required at the time of hire. 

---Applications will close on Sunday 23 November 2025, however, please do not delay your application as interviews will commence before this date---

Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.

*Ford Motor Company of Australia Pty Limited ACN Ford) is collecting your personal information in order to consider you for a role at Ford. Ford may also collect personal information about you from third parties such as refereess and recruitment agencies for this purpose. Ford may disclose your personal information to its related companies and third party service providers for purposes such as screening and background checks, aptitude testing and health and safety and human resources management activities. Ford's privacy policy (available