OTR Marketing

Who We Are

OTR Group comprises of over 1000 retail, convenience, and quick service restaurants – including brands such as On The Run (OTR), Reddy Express (formerly known as Coles Express), Smokemart and Giftbox, and in S.A, Krispy Kreme, Hungry Jacks, Oporto, Guzman and Gomez and many others. OTR Group is part of the Viva Energy Australia Group – an ASX-listed company helping Australians reach their destination by refining, importing, and distributing energy products while building a safe and sustainable energy future for all Australians. With Viva Energy Australia's national footprint and OTR's history of industry-leading innovation, there has never been a more exciting time to join the OTR Group as we set out to redefine the retail landscape in Australia.

The Role

We're looking for a creative and passionate Marketer to join our Marketing Division, reporting to the Senior Occasions Marketing Manager. Based in Adelaide, you'll help deliver marketing plans, campaigns and promotions that drive brand awareness, foot traffic and revenue across key retail occasions.

Responsibilities

As an integral part of the Marketing team, you'll support the end-to-end development and execution of innovative marketing campaigns that bring our brand promise to life making life easy for our customers.

You will provide:

• Support across multiple retail occasions, projects and marketing initiatives

• Input into retail occasion strategies that enhance brand awareness and sales growth

• Collaboration with stakeholders to activate the annual marketing calendar

• Development of ATL campaign briefs, promotional briefs and content plans

• Coordination of promotional planning with the Customer Offer team

• Campaign budget management and purchase order processing

• Briefing and coordination of photography and packaging needs

• Creation of occasion-specific marketing plans based on customer insight and competitive positioning

• Management of integrated campaigns across internal, owned and paid channels

• Analysis of campaign data and continuous optimisation

• Collaboration with Digital Team, Operations and other business units to drive competitive advantage

What We Offer

• Join a dynamic team at a renowned South Australian company, known for their innovation and outside-the-box thinking.

• Be a part of the journey, with countless opportunities as we rapidly expand into a nationwide retail powerhouse.

• Access to exclusive staff benefits via our OTR App.

• Access to our free and confidential Employee Assistance Program (EAP).

About You
• Tertiary qualifications in Marketing or a related field

• Minimum 5 years' experience in marketing, ideally within FMCG, Retail, QSR or Petrol & Convenience

• A track record of developing and executing customer-focused campaigns

• Strong analytical skills with the ability to interpret data and optimise performance

• Creative mindset with a passion for innovation and continuous improvement

• Excellent communication and stakeholder management skills

• Highly organised with sound judgement, empathy and a bias for action

We welcome applicants from diverse backgrounds including Aboriginal and Torres Strait Islander people and encourage and support diversity in our traditional and non-traditional roles.

Please note: This role is being sourced by our internal Talent Acquisition team; therefore, we will not be accepting applications via external recruitment agencies.