Marketing Data Scientist

Ready to shape the future of work?

At Genpact, we don't just adapt to change—we drive it. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that's shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at  and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Marketing Data Scientist

This role is instrumental in advancing data-driven marketing capabilities through the development and application of advanced analytics, predictive models, and statistical techniques. By uncovering deeper insights and future trends from complex customer, campaign, and business data, this role enables client to deliver more personalised, effective, and measurable marketing strategies across business units.

Working closely with marketing managers, product teams, and senior stakeholders, the Marketing Data Scientist translates business questions into analytical solutions, providing robust evidence to inform and optimise marketing investment, targeting, and strategy. The role also brings innovation to the marketing analytics function, introducing new methodologies and automation to drive continuous improvement and competitive advantage.

Responsibilities

• Develop and deploy advanced statistical and machine learning models to support marketing personalisation, customer segmentation, propensity modelling, and campaign optimisation

• Conduct deep-dive analytics on customer journeys, campaign performance, and lifecycle marketing to uncover actionable insights and inform marketing strategy

• Leverage large and complex datasets from multiple sources (digital, CRM, product, customer interactions) to build predictive and prescriptive models that drive business outcomes

• Partner with marketing, product, and technology teams to identify opportunities for data science applications and translate business problems into analytical solutions

• Communicate complex analytical findings and model outputs to both technical and non-technical stakeholders, using data storytelling to drive understanding and action

• Contribute to the standardisation and automation of marketing analytics processes , identifying and implementing scalable solutions

• Stay abreast of industry developments and emerging technologies to ensure marketing analytics remains best-in-class

• Ensure all analytics activities comply with data privacy, security, and governance standards

Qualifications we seek in you

Minimum Qualifications

• Relevant years of experience in a data science, advanced analytics, or similar role, with demonstrable impact in marketing, customer, or commercial domains

• Tertiary qualifications in a quantitative field such as statistics, mathematics, computer science, data science, or a related discipline

• Proven expertise in developing, validating, and deploying machine learning and statistical models using Python, R, or similar tools

• Hands-on experience with data wrangling, feature engineering, and working with large, complex, and unstructured datasets

• Proficiency in data visualisation and storytelling, with experience in tools such as Power BI, Tableau, or similar

• Strong understanding of marketing concepts, customer segmentation, lifecycle marketing, and campaign optimisation

Preferred Qualifications/ Skills

•Advanced analytical thinking and problem-solving skills, with the ability to design and execute complex analyses and models

•Strong communication skills, with the ability to explain technical concepts, methodologies, and results to non-technical stakeholders

•Proven stakeholder management skills, with experience working closely with marketing and business teams

•High attention to detail, accuracy, and commitment to data quality

•Ability to work independently as required, and to manage multiple projects in a fast-paced, agile environment

•Proven ability to collaborate effectively with cross-functional teams

•Demonstrated learning agility, staying up to date with new tools, techniques, and industry best practices

•Proactive mindset with a passion for innovation, continuous improvement, and driving business value through data science

•Commitment to upholding data security, privacy, and ethical standards in all analytics activities

Why join Genpact?

• Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation
• Make an impact – Drive change for global enterprises and solve business challenges that matter
• Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let's build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

Job Types: Full-time, Permanent

Pay: $120,000.00 – $180,000.00 per year

Benefits:

• Work from home

Work Location: Hybrid remote in Sydney NSW 2000