Group Paid Media Director

Hi, We're Jaywing

We're a talented bunch of creatives and developers, designers, content makers, strategists, and technologists – our difference is our strength.

A unique blend of specialists that collaborate as one, constantly introducing new perspectives to the problems we solve.

We partner with ambitious brands including New Balance, Crocs, QuickBooks, Sitecore and Myer, helping them grow faster through creative ideas, data-led strategy and media innovation.

We've been proudly recognised as Performance Agency of the Year at the B&T Awards 2023 and Best Large Integrated Agency at the APAC Search Awards 2024, We strive to set the benchmark for excellence in creativity, strategy and performance.

We're on the hunt for a Group Paid Media Director (Lead Generation) to drive the future of our paid media offering and keep us ahead in an increasingly fast-paced, ever-changing landscape.

This role is perfect for someone with 8+ years' experience in paid media, ideally with a strong focus on lead generation sectors. You'll bring proven expertise across paid search, paid social, and broader media strategy — paired with a strong point of view on the future of performance marketing.

You'll be a senior leader in a 35+ strong media team, mentoring team members, shaping forecasts, contributing to new business and developing client strategies. You'll have senior responsibility while staying close to the work – inspiring and empowering a high-performing team through clarity, collaboration and leading by example.

Day to Day You'll:

• Lead the strategic direction of Jaywing's paid media offering for lead generation, ensuring excellence across paid search, paid social, and broader acquisition strategy.
• Inspire, mentor and empower a high-performing media team, leading with conviction, curiosity and collaboration.
• Oversee audits, media plans and growth strategies that connect media, creative and customer experience to deliver measurable outcomes.
• Set and uphold best-practice standards across campaign design, optimisation, measurement and reporting.
• Drive new business growth through data-led strategies, forecasts and innovative proposals.
• Champion innovation and continuous improvement, evolving Jaywing's lead generation processes and use of technology.
• Partner with SEO, Social, Creative, CRO and Data teams to ensure an integrated, high-performing approach to acquisition.

What You'll Bring:

• 8+ years' experience in a senior Paid Media role, with a proven track record in lead generation strategy and delivery.
• Deep expertise in Paid Search and Paid Social (Google Ads, Meta, and other major platforms), with hands-on understanding of campaign structure, optimisation and automation.
• Strong knowledge of lead generation ecosystems, including offline conversion tracking, CRM integration, email marketing and landing page performance.
• Demonstrated success leading and developing high-performing teams.
• Skilled in forecasting, performance modelling and investment planning for acquisition-driven clients.
• Advanced understanding of analytics, attribution and measurement frameworks, including GA4 and platform reporting tools.
• Experience optimising processes and team operations to drive consistency, efficiency and innovation.

You're Someone Who:

• Is both strategic and hands-on — equally confident setting direction and diving into detail.
• Leads with conviction, empathy and emotional intelligence, creating calm and confidence under pressure.
• Builds strong relationships and fosters trust across teams and clients.
• Is highly organised, accountable and thrives in a fast-paced environment.
• Encourages curiosity and continuous improvement.
• Inspires and motivates others through clear communication and leading by example.

In return we'll give you:

• A commitment to develop you and your career aspirations.
• A no-blame culture that encourages growth and experimentation.
• A focus on diversity, inclusion, sustainability, and mental health & wellbeing.
• A stunning office in the heart of Barangaroo, close to restaurants, bars, and the harbour swimming spot.
• A hybrid working model.
• A fully stocked beer and wine fridge, impromptu lunches, team social activities, and a cracking end-of-year party.

Enviable benefits including:

• Remote working from another time zone for up to 8 weeks per year
• Birthday leave
• A wellbeing day each year
• EAP

Ready to make your mark?

If you're a passionate media leader who can balance strategy with hands-on excellence, drive innovation in performance marketing, and inspire others to deliver exceptional results – click the APPLY NOW button – we'd love to hear from you

Jaywing is committed to building an inclusive and diverse culture. If you're doubting whether to apply because you don't meet every single requirement, we encourage you to still do so – there may be other opportunities where you're the perfect fit. Please let us know if any adjustments need to be made throughout the interview process, and we'll do our best to accommodate.