Product Manager, Aboriginal Experiences

Product Manager, Aboriginal Experiences (Targeted)

Shape the future of Aboriginal cultural tourism in NSW

• Help bring Aboriginal stories and experiences to life across NSW
• Ongoing full-time role | Clerk Grade 9/10 | $129,464 – $142,665 + superannuation
• Based in The Rocks, Sydney

This is a targeted role under Government Sector Employment Rule 26. Aboriginal and Torres Strait Islander people are strongly encouraged to apply.

About Destination NSW

Destination NSW is the lead agency for the state's visitor economy. We work to make NSW the premier destination for visitors from across Australia and the world — driving tourism growth, jobs, and cultural connection.

Through our partnerships, marketing, and investment in experiences and events, we showcase the unique spirit, landscapes, and stories of NSW.

Find out more at

About the role

As Product Manager, Aboriginal Experiences, you'll play a key role in shaping how visitors experience Aboriginal culture and Country across NSW.

This is an opportunity to make a meaningful impact — supporting Aboriginal tourism operators, strengthening cultural capability, and ensuring that Aboriginal culture is respectfully represented and celebrated through Destination NSW's programs.

You'll be a trusted partner and advocate, working with Aboriginal communities, the NSW Aboriginal Tour Operator Council, and industry stakeholders to grow authentic, sustainable Aboriginal tourism experiences across the state.

In this role, you will:

• Develop and deliver initiatives that grow Aboriginal cultural tourism across NSW, guided by data, insights, and cultural understanding.
• Support and empower Aboriginal operators to develop, promote and sell exceptional, authentic visitor experiences.
• Advocate for the inclusion of Aboriginal experiences across Destination NSW strategies, programs, and marketing.
• Build strong, lasting relationships with Aboriginal communities and industry partners to support growth and sustainability in the sector.

To learn more about the role, please click here to download the role description.

For any role specific questions please contact Jenny Mitchell, A/Director Product and Distribution Development on

About you

You're a collaborative, motivated professional with a passion for Aboriginal culture, tourism, and storytelling. You're equally comfortable building relationships, managing projects, and turning great ideas into tangible results.

The ideal candidate will have the following:

• Experience in tourism or visitor experience development and distribution channels.
• Knowledge and understanding of Aboriginal cultural tourism, with experience working alongside Aboriginal stakeholders and communities.
• Strong communication and relationship-building skills.
• The ability to juggle multiple projects and deliver outcomes in a dynamic environment.
• Relevant tertiary qualifications in Marketing, Tourism, or a related discipline.

How to apply

Your application must include a cover letter and an up-to-date resume that details your capabilities and experience in relation to the above role.

Closing Date: Wednesday, 19th November 2025 [10.00AM]

Contact: Laura Steele –

Working at the Department of Creative Industries, Tourism, Hospitality and Sport

At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.

Together we:

• Create social and economic opportunities for the state
• Support the creation of jobs across the creative, visitor and night-time economies
• Prioritise First Nations artists, stories and culture
• Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
• Drive visitation through events, campaigns and visitor experience development
• Activate our night-time and creative economies to unlock unique precincts and community spaces
• Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
• Support NSW's key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state's diverse cultural assets and history

We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.

A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.