SEM Specialist

2 weeks ago

Varsity Lakes, Queensland, Australia Flood Emergency Services Group Pty Ltd Full time $90,000 - $120,000 per year

Who we are

For 27 years, Flood Emergency Services (FES) has been delivering fast, reliable, and affordable water damage restoration to Australian homes and businesses. We provide a 24x7x365 service and will be on-site in 60-90 minutes to help our clients and mitigate the impact of water damage. Our technicians and project managers are IICRC qualified, and we provide compliance certificates on job completion to give our clients assurance that their premises are safe and that water damage has been addressed.

Summary of position

The Search Engine Marketing (SEM) Specialist is a new position in the business that will:

  • Create, manage, and optimise marketing campaigns by segment to drive business results

  • Control customer acquisition cost in accordance with agreed KPIs

  • Manage marketing data integrity and flow

  • Develop detailed reports by market segment and distribution channel

Key responsibilities & duties

The role must be capable of performing the following responsibilities, which are sequenced by order of priority:

  • Manage group search engine optimisation (SEO), Google My Business (GMB) listings, and Google Ads in accordance with agreed KPIs

  • Track weekly marketing expenditure, call volume, and sales conversions by distribution channel, companies in the group, and market segments to profile customer acquisition cost (CAC)

  • Reconcile CAC against the value of jobs won to track ROI

  • Implement call tracking software

  • Monitor retail competitors and wholesale activity in the market

  • Manage visibility of client reviews

Mandatory selection criteria

The following must be verifiable:

  • Google Ads certification

  • A minimum of ten (10) years experience in search engine marketing, with at least 5 years verifiable' experience in each of Google Ads and SEO

  • Delivering digital marketing campaigns for highly time-sensitive services (e.g. emergency response)

  • Delivering digital marketing campaigns for a group of companies that provide B2B and B2C offerings

  • Managing marketing campaigns with an annual budget over $3M AUD

  • Willingness to work full-time from office premises in Varsity Lakes on the Gold Coast, QLD. This role is not a hybrid or remote position.

Desirable selection criteria

  • A working knowledge of flood remediation (or similar) services

  • Working knowledge of Call Rail and/or AIIMS technologies

How to apply

  • Your application must include a cover letter to be considered

  • Your cover letter must address all mandatory criteria

  • Your cover letter must provide case studies that demonstrate how you have improved SEM outcomes for established businesses through both Google Ads and SEO optimisation

FES Group is not accepting applications from digital or recruitment agencies.