Marketing Campaigns Officer

2 weeks ago

Sydney CBD, New South Wales, Australia Hudson Full time $90,000 - $120,000 per year
  • Hybrid working with a flexible, supportive team
  • Lead end-to-end B2B & B2C campaigns
  • Purpose-led organisation with room to grow

The role
As the Marketing Campaign Manager, you will lead the planning, execution, and optimisation of multi-channel marketing campaigns to drive brand awareness, customer engagement, and lead generation across both B2C and B2B segments. You will work closely with agency partners and internal teams to ensure campaigns are strategic, data-driven, and aligned with business goals.

Key responsibilities and skills

  • Plan, develop, and execute integrated marketing campaigns across online and offline channels to generate leads and drive engagement for B2C and B2B audiences.
  • Continuously track, measure, and optimise campaigns based on data-driven insights to improve ROI and effectiveness.
  • Collaborate with marketing peers to develop targeted messaging and creative assets aligned with campaign objectives.
  • Support co-branded initiatives and drive demand through a partner ecosystem.
  • Leverage marketing automation and CRM tools (such as HubSpot) to enhance customer journeys, nurture leads, and improve conversion rates.
  • Analyse campaign performance metrics, customer insights, and market trends to inform strategies and drive improvement.

What we're looking for

  • 4 years of experience in campaign management, with a focus on planning, executing, and optimising multi-channel campaigns.
  • Experience working in a small team, ideally within a high-growth environment.
  • Strong understanding of how to build and optimise user journeys from awareness to conversion and advocacy.
  • A test-and-learn mindset, with a willingness to adapt.
  • Strong interpersonal skills and the ability to tailor communication to different audiences.
  • Excellent verbal and written communication skills.
  • Fast learner, technically competent, and highly computer literate.
  • A team player who takes ownership of direct responsibilities while working well with others.
  • A natural collaborator, able to engage with various teams across the business.

Why join the team?

  • Work in a dynamic, open-plan office with flexible arrangements.
  • Supportive culture, including employee assistance programs.
  • Values-based organisation with a strong sense of purpose.
  • Opportunities for career growth and professional development.
  • Competitive salary package.

If you have proven digital marketing experience and meet most of the above requirements, we'd love to hear from you. Please include a cover letter and CV in your application.

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