General Sales Manager

1 week ago

Geraldton, Western Australia Magic Group Full time $80,000 - $120,000 per year
General Sales Manager – Multi-Franchise Dealership | Geraldton, WA

Lead, motivate and drive success in a hands-on leadership role

Are you a passionate and energetic sales leader ready to take charge of a growing, multi-franchise dealership? We're looking for a dynamic General Sales Manager to oversee both new and used vehicle sales operations at our busy dealership in Geraldton, Western Australia.

This is not a desk-bound role — we're seeking someone who leads from the front, gets involved in the sales process, and is committed to developing and mentoring their team to achieve outstanding results.

About the Role

As the General Sales Manager, you'll play a pivotal role in driving performance across several well-known automotive brands. You'll work closely with sales staff every day — guiding deal structures, refining sales techniques, and fostering a positive, high-energy culture that delivers results.

This position requires a proactive, hands-on leader who enjoys being on the showroom floor, motivating the team, and leading by example.

What you'll be doing

  • Actively lead and participate in daily sales operations across new and used departments
  • Coach, train, and develop existing sales teams to enhance performance and customer experience
  • Implement sales strategies to achieve and exceed targets for volume, profitability, and CSI
  • Work closely with management and OEM partners to execute marketing and stock plans
  • Oversee deal quality, valuations, pricing, and presentation standards
  • Monitor KPIs and drive accountability through positive leadership
  • Build a culture of enthusiasm, teamwork, and customer focus
  • Build strong relationships with customers, stakeholders, and the wider community

About You

Proven track record as a Sales Manager or General Sales Manager within a franchised dealership

Highly motivated, energetic, and hands-on leader with a passion for developing people

Strong communication and coaching skills with the ability to inspire and lead by example

Excellent understanding of dealership processes, stock management, and reporting

Driven to achieve results and continuously improve team performance

A passion for delivering outstanding customer experiences

What we offer

  • Attractive salary package with performance-based incentives
  • Opportunity to lead a multi-franchise dealership with strong local presence
  • A supportive leadership team and an energetic, customer-focused culture
  • Company vehicle & fuel allowance
  • Ongoing training and career development opportunities
  • Be part of a dealership with strong values, a supportive team culture, and ambitious growth plans
  • Enjoy the relaxed coastal lifestyle of Geraldton, WA; a thriving regional hub offering an ideal balance of career and lifestyle

About us

Midwest Auto Group is a well-established and reputable Automotive Dealership in Geraldton, Western Australia. Known for our commitment to excellence and customer satisfaction, we pride ourselves on our industry expertise, innovative solutions, and the talented people who make up our team. Join us on our journey as we continue to expand and redefine the customer experience in the automotive industry.

Simply click "Apply now" or send your resume and cover letter to

For a confidential discussion regarding this position, please contact our Managing Director, Richard Bennett, on

If you're ready to take the next step in your sales management career, we encourage you to apply now.

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