Head of Marketing

4 days ago

Kangaroo Point, Queensland, Australia NightOwl Convenience Stores Full time $80,000 - $120,000 per year

NightOwl is an Australian owned and operated Franchise Network who has built a solid reputation in the retail sector and celebrating 50 years this year Today we boast 80+ stores, consisting of a combination of traditional convenience and convenience & petroleum stores.

We're seeking a commercially savvy Head of Marketing to lead our brand, customer, and category strategy, with a strong alignment to buying. This role is ideal for a strategic marketer who understands how marketing drives commercial outcomes, someone who can seamlessly connect brand building and customer insights with product strategy, supplier collaboration, and promotional execution.

Key Responsibilities:

  • Lead the marketing function to ownthe brand strategy, customer engagement, and campaign execution across digital, in-store, and franchise channels.
  • Drive commercial outcomes and partner with buying and category teams to align marketing initiatives with product strategy, promotional planning, and supplier partnerships.
  • Shape customer experience by usinginsights and data to develop targeted campaigns that resonate with our diverse customer base and drive foot traffic and sales.
  • Work closely with buying, operations, and store teams to ensure cohesive execution of marketing and category plans.
  • Manage supplier marketing and alignpromotional activity with suppliers, leveraging trading terms and exclusive product lines to maximise ROI.
  • Lead innovation to identify emerging trends and technologies to keep NightOwl at the forefront of convenience retail marketing.
  • Monitor campaign performance, customer metrics, and category impact to continuously refine strategy and execution.

About You:

  • Degree in Marketing, Business, or a related field.
  • 5+ years' experience in marketing leadership, ideally within FMCG, retail, or convenience.
  • Strong commercial acumen with experience working alongside the buying team.
  • Proven success in developing and executing integrated marketing strategies.
  • Exceptional communication and stakeholder engagement skills.
  • Analytical mindset with the ability to translate data into actionable insights.
  • A collaborative leader who thrives in a fast-paced, customer-first environment.

This is an exciting opportunity to lead marketing for a well-established brand with a loyal customer base. Ready to lead the next chapter of NightOwl's story?

If this role sounds like you, we encourage you to APPLY NOW.

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