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Brand & Sponsorship Specialist - Rowville

2 weeks ago

Rowville, Victoria, Australia GPC Asia Pacific Full time $80,000 - $120,000 per year

Sponsorship & Brand Specialist
Iconic motorsport events, unforgettable fan experiences, meaningful sponsorships and world-class brand campaigns. This role is at the centre of building deep connections with our customers.

GPC
is a global company, but you'll know us best as
Repco and NAPA
. We work with the best to deliver impactful marketing across our brands and through our major sponsorships with Repco Supercars Championship, Supercars teams and the iconic Repco Bathurst 1000.

It's time for a new
Sponsorship & Brand Marketing Specialist
to join us. We're dynamic and fast-paced and we're proud of our great team culture. We work hard to achieve great things, and we have fun doing it. At the start of your sponsorship or brand career and ready for the next step?

Passionate about motorsport? This role is for YOU.
Purpose of the Role
The Sponsorship & Brand Marketing Specialist will coordinate and support delivery of our sponsorship strategies and our brand campaigns and management primarily for our main businesses; Repco and NAPA.

You'll need to be an A+ executer with excellent attention to detail, super-organised and also agile. It goes without saying you'll be a great communicator and great with people. You're likely to have some experience of brand management or campaigns or of working in events and sponsorship. If your passion is creating unforgettable experiences, forging meaningful partnerships, executing the heck out of strategy and building great brands then we're looking for you. It wouldn't hurt if you really enjoy motorsport too

Looking After You

  • We are committed to ensuring our people are well looked after. In addition to a rewarding and challenging career, we will provide:
  • Staff discounts across the GPC Asia Pacific group of Companies
  • Private health insurance discounts
  • Employee assistance program
  • A highly safety conscious work environment
  • We proactively support our working parents in a variety of meaningful ways, and our parental leave top-up allowance is one of the ways we do this
  • Free Onsire Parking
  • Barista style Coffee Machines
  • Paid volunteer leave allowing you to give back to your chosen charity/community organisation

Key Responsibilities

  • Drive event and sponsorship management for our major sponsorships, including Repco Supercars Championship partnerships and Supercars teams.
  • Bring to life our event activations– working with our event partners to make memorable experiences for fans, customers and our team.
  • Be a key part of building and delivering our major brand campaigns for Repco and NAPA.
  • Ensure our brand is managed consistently, find new ways to bring our brands to life.
  • Collaborate with our wider marketing and business teams to build marketing that connects.
  • Support reporting and analysis of our brand and sponsorship investments.

What We're Looking For

  • Great values – someone who connects with others and loves a challenge
  • Experience (2-3 years) in sponsorship or brand marketing.
  • Proven track record of thriving in a fast-paced, complex environment and achieving great results.
  • Excellent communication, organisational, and project management skills.
  • Excited to build it better – bringing ideas and energy.
  • Understanding of data-led marketing – assessing trends and results to improve.
  • Passion for motorsport.

GPC Asia Pacific
Movement is in our DNA. We are
GPC Asia Pacific:
one of the largest industrial and automotive aftermarket parts and service suppliers in Australia, New Zealand and South East Asia. Our iconic brands include Repco, NAPA, McLeod Accessories and Motion Industries.

Yet we are more than just a parts and service company. We propel people forward.

With over 8000 team members in Asia Pacific, and 60k+ globally, being part of Genuine Parts Company won't leave you standing still. Reach is key to our success. Learn more about our business online at

Send your CV to our Careers Team by clicking APPLY

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.