Beer Whisperer

Looking to join a growing startup on a mission to change drinking culture?

We're hiring a Beer Whisperer

This is a full-time role is based in Eora/Sydney, with a preferred start date of late December 2025.

About Heaps Normal

We're normalising mindful drinking by brewing beer that tastes so good, you won't miss the alcohol. We're not here to talk about being sober or hold that up as the end goal. Whether you're taking a night off or ditching the booze for life, we reckon it's time to talk about something more interesting. Whether that's having a good time, a good chat and a good drink. We're the weirdos redefining normal for the better and celebrating people who do the same.

Heaps Normal is an independent, non-alcoholic Australian beer company, brewing real beer without the hangover. As a B Corp certified business, we're proud to be part of a global community using business as a force for good.

Our values

Shout the first roundWe go out of our way to do what's right for our team, our community and our environment

Return the empties We never walk past a problem. Whether it's a spot fire or a raging inferno, we run towards the fire

Build each other up We look after ourselves and look out for our mates

Question normal See things from an alternative point of view. Your normal may not be my normal, and normal today may not be normal tomorrow

About the role

The Beer Whisperer is responsible for developing and maintaining relationships with our customers and maximising the reach of our products through the selling, distribution, and merchandising of Heaps Normal in your territory. It is a relationship-driven role that requires strategic sales ability, deep knowledge of our products, and excellent interpersonal skills. Reporting to the Sales Manager, the role includes a competitive salary with bonus package, and generous employee benefits.

About you

We would love to hear from you if you are someone who:

• Has an affinity for and love of the hospitality industry
• Brings a proactive and enthusiastic attitude; you love organisation and possess excellent communication skills
• Is a team player who thrives both independently and as part of a collaborative, growing team
• Has exceptional interpersonal and communication skills, and are an excellent negotiator
• Possesses a solid understanding of Inner Western Sydney hospitality and/or retail markets
• Holds a current Australian driver's licence
• Enjoys good conversation over great food and drinks, and believe in building community while having fun along the way
• Bonus points if you have sales experience in beverages but essential

The responsibilities

If successful in this role, you will be responsible for:

• Collaborating with the Sales Manager to optimise product ranging across your customer base and activate promotional plans that drive distribution in your territory
• Achieving sales targets and contributing to the success of shared team goals
• Developing and executing territory plans that grow sales, expand fridge presence, and increase ranging across the non-alc category
• Maintaining a regular schedule of customer appointments through effective quarterly and weekly journey planning
• Participating in weekly 1:1 and team meetings to proactively share key areas of opportunity, outstanding priorities and required support to ensure effective utilisation of team resources to drive positive results
• Maintaining and updating our CRM platform based on customer interactions. Experience with Hubspot is a plus, but not essential
• Conducting product tastings to increase awareness, encourage trial and create memorable experiences with customers
• Championing inclusivity and diversity in everything you do, while living the Heaps Normal values everyday

Why you should join Heaps Normal

• Flexible work options to help you achieve your ideal work-life balance
• One week of paid life leave to give you the extra flexibility you need to live your best life
• Annual Develop and Thrive allowance to support your personal wellness and development goals
• Access to mental wellbeing services for you and your family through our Employee Assistance Program provider, Unmind
• Inclusive parental leave policy which supports all types of families
• Work for a B Corp certified company and know that you are contributing to a positive impact. We donate 2% of our revenue to charitable organisations
• Paid volunteer time off and matched giving to empower you to give back to your local community
• Annual offsites to keep you connected with your teammates, wherever you're located
• Last but not least – enjoy unlimited access to the good stuff. Keep your personal fridge stocked with Heaps Normal year-round

Feel like you don't tick every box?

If your experience doesn't perfectly match every bullet point but you're excited about our mission and think you'd thrive here, we'd still love to hear from you. We're an equal opportunities employer with an ongoing commitment to diversity, equity and inclusion. If you have any support or access requirements, let us know at the time of your application and we'll be happy to assist you through the recruitment process.

Applications close at 11:59 PM (AEDT) on 13/11/25. We encourage you to apply early, as we may begin interviews before the closing date. All applicants should expect to hear from us by 14/11/2025. If you haven't heard from us by then, feel free to reach out via