PR & Communications Specialist

2 weeks ago

Erina, New South Wales, Australia Christian Education Ministries Full time
Description

About CEM

Christian Education Ministries (CEM) is a protestant non-denominational, Christian Education organisation whose mission is to develop each and every student to be equipped spiritually, academically, socially and physically to flourish into their full potential, and be a positive influence on the world around them. CEM is wholeheartedly committed to excellence in education so that students are "well known, well loved, and well taught" by dedicated trained Christian staff.

CEM provides corporate services to schools, home-schooling families and childcare centres nationwide, servicing 17 schools and 3 early learning centres across Australia owned through controlled entities.

About the role

The PR & Communications Specialist is responsible for protecting, enhancing, and promoting the organisation's reputation, and its associated brands. This role plays a critical part in shaping the public narrative, ensuring clear and consistent communication across all channels, and building strong relationships with stakeholders, media, and the wider community. The PR & Communications Specialist will manage all aspects of public relations and communications, from content creation to issues management.

This full time position is due to start January 2026 (open to negotiation).

Key Responsibilities

  • Communication Strategy: Develop and implement comprehensive communication strategies and campaigns that align with CEM's mission, vision, and strategic objectives.
  • Media Relations: Build and maintain positive relationships with journalists and media outlets. This includes managing media enquiries, preparing press releases, coordinating interviews, and proactively pitching stories.
  • Reputation & Issues Management: Serve as the first point of contact for issues communications. Escalate serious issues to the Chief Marketing Officer.
  • Stakeholder Engagement: Facilitate effective communication with key internal and external stakeholders, including schools, parents, staff, alumni, and community leaders, to ensure alignment and shared purpose.
  • Event Management: Plan and coordinate PR-related events, including media briefings and promotional activities, to enhance visibility and engagement.
  • Content Creation: Create compelling and engaging content for a variety of platforms, including press releases, media kits, newsletters, articles, and website content.
  • Monitoring & Reporting: Track, analyse, and report on media coverage and the effectiveness of communication efforts. Utilise data and insights to inform and refine future strategies.
Requirements
  • A bachelor's degree in Communications, Public Relations, Journalism, or a related field.
  • 3-5 years experience in a public relations or communications role, preferably within the education sector.
  • Exceptional written and verbal communication skills, with a talent for crafting clear, concise, and persuasive content.
  • Demonstrated experience in media relations, including a strong understanding of media landscapes and journalist protocols.
  • Proficiency in developing and implementing communication and issues management plans.
  • Familiarity with digital communication tools, social media platforms, and media monitoring software.
  • Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.

Personal Attributes

  • A deep commitment to and alignment with the Christian mission and values of Christian Education Ministries.
  • A strategic and proactive mindset, with the ability to anticipate and respond to communication needs.
  • Excellent interpersonal skills and the ability to build rapport and trust with a diverse range of stakeholders.
  • High level of integrity, discretion, and professionalism, especially when handling sensitive information.
  • A collaborative and positive team player who is eager to contribute to a shared vision.
Benefits
  • Competitive salary, packaging, and benefits
  • Supportive and collaborative Christian team culture
  • NSW's Central Coast is ideally located between Sydney and Newcastle, offering a vibrant coastal lifestyle
  • Grow in your experience and skills
  • Experience working in a Christian company with healthy values and culture
  • Employee benefits package including WHEREFIT health & wellbeing exclusive discounts and EAP

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