Segment GTM Analyst

Are you looking for an awesome place to work, where you can proudly be your authentic self, and be part of #oneteam?

We are looking for a passionate team player who aligns with our values and culture, takes pride in their unique contributions, and can challenge the status quo with disruptive thinking. If this sounds like you, come and join us

About The Role
As a Segment GTM Analyst, you'll play a critical role in shaping our go-to-market strategy by turning data into actionable insights. You'll provide analytical and commercial support to the Segment GTM team—identifying growth opportunities, evaluating segment performance, and measuring the impact of acquisition and retention initiatives.

Reporting to the Head of Segment GTM, you'll enable GTM leads to make informed decisions on pricing, targeting, offer performance, and customer retention.

This is a hybrid role (two days per week in the office) with occasional travel to customer and industry meetings. You will have a passion for data-driven decision-making and commercial impact.

What You'll Be Responsible For
At Vocus, change brings opportunity—for our customers and our people. Adaptability, resilience, and a proactive mindset are key to success here. As our business evolves, your responsibilities may shift, but here's what you'll focus on:

• Commercial Analysis & Insights – Dive into customer, revenue, and margin data to uncover trends, risks, and growth opportunities across all segments.
• Play Performance Measurement – Track and evaluate GTM plays and campaigns, analyzing ROI, conversion rates, and retention uplift to measure impact.
• Market & Competitor Insights – Deliver actionable insights on competitive positioning, offer performance, and market dynamics to inform strategic decisions.
• Business Case Development – Support the creation of robust commercial business cases for new growth initiatives and GTM plays.

What You'll Bring To The Role
To succeed in this role, you'll combine strong analytical capabilities with commercial acumen and a knack for turning data into actionable insights. Here's what we're looking for:

Core Skills

• Analytical & Quantitative Expertise – Ability to interpret complex data and uncover meaningful trends.
• Advanced Excel & BI Tools Proficiency – Skilled in leveraging data tools for reporting and analysis.
• Data Storytelling – Transform complex datasets into clear, actionable insights for decision-making.
• Financial Acumen – Strong understanding of key financial metrics and their impact on performance.
• Communication & Presentation – Confident in delivering insights to stakeholders in a clear, compelling way.
• Stakeholder Management – Ability to build relationships and influence across teams.
• Attention to Detail – Precision and accuracy in all aspects of analysis and reporting.

Experience

• 5+ years in commercial analysis, business performance, or similar roles.
• Background in telco, ICT, or subscription-based industries.
• Proven success supporting GTM or sales teams with commercial insights.
• Exposure to churn, pricing, and customer lifecycle analytics is advantageous.
• Comfortable working in a fast-paced, data-driven environment.

What We Offer
Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:

• Diverse and dynamic teams with a supportive and inclusive culture.
• Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
• Flexible hours and a hybrid working environment
• Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers.
• Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and plus more.
• Study assistance programs to excel your personal growth, learning and development.
• Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective.

Working at Vocus is never just a job – it's personal. We're crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business.

We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people's lives.

With us, you'll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.

About Us
As Australia's specialist fibre and network solutions provider, we own and operate 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well-known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.

Ready to take the next step?
If you like the sound of this role and think you'd do a great job, but are worried you don't tick every box, we encourage you to back yourself – we know that diverse groups are less-likely to apply for roles they're not 100% qualified for, but just as likely to succeed at them

We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.

If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.