Marketing Representative

1 week ago

Sydney, New South Wales, Australia Latin Beer Full time $60,000 - $100,000 per year

Company:

Latin Beer Australia

Location:

Sydney

Employment Type:

Part Time

About Latin Beer Australia

Latin Beer is a vibrant and growing craft beer company inspired by the rich culture, flavours, and energy of Latin America. Our mission is to connect communities through beer that celebrates tradition, identity, and modern craft. With a strong focus on authenticity, storytelling, and creativity, we are building a bold and unique presence in the Australian beer industry.

Position Overview

We are seeking a talented and passionate

Marketing Specialist

to join our team in Sydney. This role is ideal for someone who lives and breathes both craft beer and marketing, with strong knowledge of social media, branding, and current trends in the Australian beer scene.

You will be responsible for driving and maintaining the company's marketing strategy, working closely with our internal team to increase brand presence and consumer engagement across digital and physical platforms. Your role will involve staying up to date with beer events, industry trends, and cultural movements that align with Latin Beer's identity.

Key Responsibilities

  • Develop, manage, and execute marketing strategies that align with brand goals and vision.
  • Ensure and coordinate the presence of the brand in events
  • Oversee content planning and delivery across social media, email, and website platforms.
  • Work closely with the marketing team to maintain brand presence and consistency.
  • Coordinate and represent the brand at relevant beer festivals, industry events, and activations across Australia.
  • Identify opportunities for brand visibility and partnerships in the local market.
  • Monitor industry trends, competitor activity, and market insights to inform marketing initiatives.
  • Collaborate with graphic designers, photographers, and content creators to deliver high-quality campaigns.
  • Support product launches and promotional campaigns across retail and hospitality channels.
  • Track and report on marketing performance metrics and customer engagement.

Key Requirements

  • Minimum 2–3 years of experience in marketing, preferably in the beverage, lifestyle, or FMCG sectors.
  • Strong understanding of the Australian craft beer market and consumer trends.
  • Proven experience in social media marketing and content creation.
  • Valid Driver License P+
  • Excellent communication, organisational, and project management skills.
  • Strong creativity with a keen eye for branding and storytelling.
  • Ability to work both independently and collaboratively in a dynamic environment.
  • Availability to attend events and activations, occasionally outside standard business hours.
  • Passion for Latin American culture and beer is a strong advantage.

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