Brand Strategist

1 day ago

Melbourne, Victoria, Australia Trout Creative Thinking Full time $80,000 - $120,000 per year

At Trout, we believe behind every great brand is a great business. For us, what happens inside a business determines what's experienced out in the world by customers. Our strategy team delivers on this belief
every day.

Reporting to the Strategy Lead, you'll provide strategic guidance and develop strategy for brands with a focus in the home and built environment sector. Brands for tradies, designers and the people who enjoy the spaces they create.

You can confidently prepare and facilitate workshops, ignite great ideas and articulate your thinking in a simple, yet creative way. You bring rigour through insights, but also imagination and creativity through gut feel. You can work with strategic models, but
also create your own. You see strategy as
the key to problem solving, clarity and great outcomes. You make the process easy going, engaging and enjoyable. And you bring out
the best in our creative team.

YOUR CAPABILITIES

Brand Strategy

  • Developing robust brand positioning and articulation that defines brand expression
  • Applying and adapting strategic models to create frameworks tailored to specific outcomes
  • Ensuring creative work delivers back to strategy and contributes to positioning
  • Translating business challenges into brand solutions that solve genuine problems
  • Facilitating brand research to understand customers and the market
  • Developing internal and external engagement and communication plans to attract and grow customers

Relationship Building

  • Working collaboratively with clients and teams to understand business context and opportunities
  • Clearly articulating strategic approaches through confident presentation and workshop facilitation
  • Building strong working relationships that enable open dialogue and better outcomes
  • Partnering with creative teams to ensure strategy unlocks great creative work
  • Creating collaborative environments that bring out the best thinking from teams

Business Development

  • Contributing strategic thinking to new business pitches and proposals
  • Building Trout's reputation as strategic leaders in the built environment sector
  • Supporting identification of growth opportunities within existing clients through strategic insights

Commerciality

  • Understanding project scope and deliverables to ensure efficient delivery
  • Developing strategies that are both ambitious and achievable within client context and budget
  • Contributing to profitable project delivery through disciplined strategic process

Trade Expertise

  • Applying deep understanding of the home and built environment sector to inform strategic decisions
  • Developing strategies that resonate with tradies, designers and the people who enjoy the spaces they create
  • Staying current with industry trends, needs and developments affecting clients in the sector
  • Leveraging trade knowledge to create compelling and relevant brand positioning

ABOUT TROUT

Trout is Australia's only creative agency specialising in building the brands used by everyone from architects to tradies to homeowners that create the places we live and work in.

As part of Reece's Breakthrough Innovation Group (BIG), we pride ourselves on our collaborative culture, creativity and curiosity, delivering exceptional and creative outcomes for all of our clients through a unique inside-out model.

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