Content Lead for Officeworks

What's the role?

We are looking for a savvy Content Lead to join our team 4 days per week, creating digital, print and social content for Officeworks. You'll be responsible for managing and leading the content production cycle across Officeworks's digital content hub, Noteworthy, Officeworks magazine and organic social channels and supporting the Content Director in developing and executing content strategy, reporting and the client relationship. Expert commissioning and editing skills are essential, as is a deep understanding of SEO and AEO principles.

Key Responsibilities
● Commissions, top-edits and SEO-edits print, digital, video and social content that adheres to best practice content principles and Officeworks business priorities
● Understands SEO and AEO principles and how they are applied to digital content
● Collaborates with team members on quality, data-driven content ideas that meet Officeworks business priorities
● Supports Content Director to ideate, develop and execute content strategy for BAU plans and ad-hoc content campaigns
● Supports team members across the content production process across print, digital and social channels
● Meets deadlines and supports the Content Director to manage the production and workflow process across all content channels
● Develops and maintains productive internal and external relationships and networks that facilitate the achievement of work related objectives
● Manages the paid amplification process of content with internal and external teams, including planning, briefing, editing and delivery
● Manages a direct report and steps in to manage the editorial team in the Content Director's absence
● Works collaboratively with the broader editorial team to ensure we are sharing
learnings, insights and delivering against the Medium Rare values

Who are you?

● You have 4-5 years' of experience as a deputy editor, content lead or editorial
leadership experience (or similar)
● You have experience in the creation and production of print media
● You have a deep understanding of best practice SEO and AEO principles and how to apply them to digital content to drive referral traffic (across Noteworthy, social channels and YouTube)
● You use a range of SEO and analytics tools, including, but not limited, to BuzzSUMO, SEMRush, Google Trends and Adobe Analytics

● You have experience working in an agency, or with an external client, and understand the alignment between content the audience wants to consume and what the client's objectives are
● You are deadline driven, have an eye for detail and can think both creatively and
analytically
● You can make fast decisions backed by clear rationale and can communicate these effectively

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) 
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

Who are we?

Medium Rare is Australia's leading content agency. We work with some of the country's
most recognisable brands and member organisations to create award-winning content and
campaigns across print, digital, social, audio, events, and out-of-home channels. Our clients
include Officeworks, Bunnings, FlyBuys, Qantas, CommBank, and many more.

We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across Sydney, Melbourne, Brisbane and Auckland. This role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office

What's next?

Apply now or for more information on careers at News Corp Australia visit

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.

Category:

Commercial Content

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