Sales & Events Manager

We're seeking a highly motivated and experienced Sales and Events Manager (Business Development) to join our dynamic team.

This role offers an exciting opportunity to combine your passion for event management with a strategic drive for business growth. You'll play a key role in expanding our conference and events portfolio, delivering exceptional experiences across a variety of functions, from bespoke gatherings to large-scale events. These will be hosted within our premium Melbourne workspaces and signature hospitality venues, including the Club Lounge, Valhalla Bar,and Freyja Restaurant.

A core focus of this position is driving business development through proactive sales strategies, identifying new opportunities, and nurturing long-term client partnerships. You'll be instrumental in growing the conference and events offering, enhancing our brand visibility, and ensuring an elevated experience for members, clients, and guests alike.

Key Responsibilities

Sales, Business Development & Client Engagement

• Drive proactive business development to attract and secure a diverse range of events from private meetings to large-scale conferences and corporate functions.
• Build and nurture lasting relationships with new and existing clients, serving as their primary contact throughout the event journey.
• Identify market opportunities and craft tailored proposals that highlight distinctive venues and premium experiences.
• Collaborate with marketing and brand partnership teams to amplify event visibility through strategic campaigns and media engagement.

Event Planning & Execution

• Lead the end-to-end planning and execution of events, ensuring every detail aligns with Florence Guild's brand standards and creative vision.
• Manage a dynamic events calendar, coordinating multiple projects simultaneously with precision and professionalism.
• Prepare accurate proposals, budgets, and costings to ensure profitability and operational excellence.
• Oversee all event logistics including venue setup, catering, AV, staffing, décor, and production to deliver seamless, memorable experiences.
• Coordinate guest management processes (invitations, RSVPs, and attendance tracking) in partnership with the operations team.
• Brief internal teams and suppliers on event goals and expectations, ensuring consistent quality and execution.
• Gather and analyze post-event feedback to inform continuous improvement and enhance client satisfaction.

What We're Looking For

• Minimum 3 years of hands-on experience in sales, business development, and event management, with a track record of success in high-energy, multi-venue environments.
• Poven success in driving revenue growth and building strong client relationships within the conferences, events, and hospitality sectors.
• Experience working within premium hospitality venues or exhibition centers will be highly regarded.
• Strong project management skills with the ability to manage competing priorities and deadlines.
• Creative, solutions-driven mindset with a passion for delivering exceptional client experiences.
• Highly motivated, self-directed, and detail-oriented with strong problem-solving abilities.
• Excellent communication and presentation skills, both written and verbal.
• Confident collaborator who engages effectively with stakeholders at all levels.

What We Are Offering

• Become part of a prestigious and well-regarded premium brand, offering a stylish, modern workspace with hotel-style concierge services and luxurious end-of-trip facilities across Australia
• Flourish in a culture that celebrates diversity, fosters innovation, and encourages personal development, all while promoting health, well-being, and work-life balance
• Enjoy exclusive discounts on products and hospitality services to enhance your lifestyle
• Employee benefits and access to exceptional amenities designed to support your professional success and overall well-being

Please Note: Unrestricted Australian working rights are required for this position. The ideal commencement date ismid-November 2025.

Who We Are

We curate spaces and experiences that are inspiring a renaissance in how we live, work and connect. We cater to thinkers, innovators, and lifelong learners; to those who seek elevated environments that pave the way for a more connected and curious future. Whether you find yourself in one of our meticulously designed clubs, dining in our experiential restaurants, drinking in our concept bars, browsing our retail boutiques, or attending our events, you'll encounter Florence Guild at every touchpoint.

Florence Guild turns everyday spaces into connected precincts that, from morning to night, people do not want to leave. Our premium spaces include The Sandstones Club by Florence Guild, Work Club, Freyja, Valhalla Bar, Sagas Cafe, and experiences led by Florence Guild Presents, Florence Guild Concierge, Florence Guild Wellness and Florence Guild Connectivity. Learn more at and follow Instagram and LinkedIn.