National Visual Merchandising Manager QLD
1 day ago
- Lead national VM strategy and retail execution.
- Inspire and manage multi-site VM teams.
- Align visual storytelling with brand and business goals.
National Visual Merchandising Manager
We are seeking a dynamic and creative National Visual Merchandising (VM) Manager to lead and execute the visual merchandising strategy across all retail locations nationally. This role plays a key part in shaping the in-store experience, driving brand identity, and ensuring consistent visual excellence that engages customers and maximises commercial performance.
Key Responsibilities Leadership & Strategy
- Develop and implement the national visual merchandising strategy aligned with overall brand and business objectives.
- Lead, inspire, and mentor the regional and in-store VM teams to deliver excellence across all locations.
- Partner with senior retail leaders to align VM initiatives with product launches, campaigns, and store performance goals.
- Define and uphold visual standards, ensuring consistency and brand integrity across all stores.
Execution & Operations
- Oversee end-to-end VM execution, including window displays, in-store layouts, signage, and product presentation.
- Create and communicate detailed VM guidelines, planograms, and seasonal directives.
- Conduct regular store visits to assess implementation, coach teams, and identify opportunities for improvement.
- Collaborate with store design, marketing, and buying teams to ensure cohesive product storytelling and campaign rollouts.
Performance & Reporting
- Analyse sales performance data and customer insights to evaluate the commercial impact of visual strategies.
- Develop reporting structures to track VM effectiveness, ROI, and compliance across all stores.
- Continuously innovate and adapt visual approaches to reflect trends, customer behaviour, and retail analytics.
Project Management
- Manage national rollouts for store openings, refurbishments, and major campaign installations.
- Oversee VM budgets, resource planning, and supplier relationships to ensure efficient and cost-effective execution.
- Liaise with cross-functional teams to ensure timely delivery of projects within brand and operational guidelines.
Qualifications & Experience
- Minimum 5+ years experience in a senior visual merchandising or retail design leadership role (multi-site/national level preferred).
- Strong understanding of fashion, youth culture, and streetwear trends.
- Proven experience managing teams across multiple locations.
- Excellent eye for detail, creativity, and understanding of spatial design and commercial impact.
- Strong project management, communication, and stakeholder engagement skills.
- Proficient in VM software, design tools, and Microsoft Office suite.
Personal Attributes
- Highly creative with a strong commercial mindset.
- Hands-on leader who thrives in a fast-paced, dynamic environment.
- Passionate about visual storytelling and elevating the customer experience.
- Adaptable, collaborative, and solutions-focused.
- Willingness to travel nationally as required.
If you would like to find out more or apply; please contact or
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