Marketing Specialist

About us

Sydney Today Pty Ltd was established in April 2010. Since then, it has become Australia's NO.1 Chinese social media with the most users and local information. Sydney Today is integrated with the most popular social network sites. Working in conjunction with the social networking platforms enables fast distribution of both Australian local and Chinese news. With these innovative ways of distribution, Sydney Today was able to become the frontier of Australian Chinese media.

Sydney Today is seeking an experienced Marketing Specialist to join the team full-time. To apply for this position, you need to have minimum 2 years of working experience in a similar role.

Duties & responsibilities
As a Marketing Specialist at Sydney Today, you will play a crucial role in driving our brand awareness and enhancing our market presence. Your key duties include:

• Planning, developing, and organizing advertising marketing strategies aligned with sales objectives.
• Execute targeted campaigns to promote our brand.
• Conduct market research to identify trends, consumer preferences, and competitive landscapes.
• Analyze data to make informed decisions and optimize marketing efforts.
• Oversee digital marketing channels, including social media, email campaigns, and online advertising.
• Monitor and optimize online presence to maximize engagement and reach.
• Collaborate with cross-functional teams to ensure brand alignment across all touchpoints.
• Coordinate with internal and external stakeholders to ensure successful event outcomes.
• Establish key performance indicators (KPIs) and regularly assess marketing campaign effectiveness.
• Provide detailed reports and insights to management, highlighting successes and areas for improvement.
• Develop and implement customer engagement strategies to foster loyalty.
• Create and manage loyalty programs to enhance customer retention.

Preferred Qualification

A relevant degree in Marketing, Communications or Advertising

Ÿ Minimum 2 years of proven experience in a similar marketing specialist role

Ÿ Proficiency in digital marketing tools and analytics.

Ÿ Strong creative and analytical skills.

Ÿ Excellent communication and interpersonal skills.

Salary: $85,000 Super per year

Job Type: Full-time

Pay: $80,000.00 – $85,000.00 per year

Benefits:

• Professional development assistance
• Work from home

Schedule:

• 8 hour shift

Supplementary Pay:

• Bonus

Work Location: In person