Marketing Acquisition Manager

1 week ago

Sydney, New South Wales, Australia Bank of Sydney Full time $80,000 - $120,000 per year

We're with you

Established in 2001, Bank of Sydney is a growing retail bank that delivers delight to customers across Sydney, Melbourne and Adelaide. With just under 200 staff, our purpose is to provide genuine value to our people, customers, communities and partners through our retail, business and trade finance products.

Working with us

A Bank of Sydney we've proudly created a culture of community and connection where our employees enjoy:

  • Fast-Track Career Growth
    – Mentoring, job appreciation, e-Learning, and support for external qualifications to accelerate your success.
  • Recognition for Excellence
    – We reward top performers with on-the-spot, quarterly, and annual recognition programs.
  • A Well-Being Focused Workplace
    – Enjoy independent and free well-being support through our Employee Assistance Program.
  • Exclusive Financial Benefits
    – Competitive staff home loan rates and exclusive banking perks.
  • Vibrant Team Culture
    – Social events throughout the year to strengthen connections and celebrate achievements.
  • Hybrid Working Options
    – We support work-life balance with flexible arrangements to help you succeed both at work and at home.
  • A Great Start to Every Day
    – Fresh fruit and real barista-style coffee to fuel your mornings

About the role

In this role you will be responsible for the planning and execution of customer acquisition marketing initiatives across both retail and business segments. In addition, you will be responsible for driving awareness, consideration and conversion of Bank of Sydney's and products and services through integrated campaigns across above the line (ATL), digital and direct channels to deliver growth.

Reporting to the Senior Marketing Manager, key responsibilities include:

  • Plan, deliver and optimise acquisition marketing campaigns across ATL, digital and direct channels to drive new-to-bank acquisition and growth
  • Manage the production, delivery and performance marketing programs across key channels including social channels (Facebook, Instagram, LinkedIn, etc), paid search, affiliates, website/microsites and other digital and mass channels
  • Monitor campaign performance, prepare reports and use customer and market insights to optimise results and recommend improvements
  • Work with external agencies and partners to ensure high-quality creative development, effective media placement, and on-time campaign execution
  • Support the Marketing team as required to deliver marketing communications - including planning, content creation, distribution and execution for all owned, paid and earnt media and events

All about you

We're seeking a results-driven, passionate professional who is ready to take the role and make it their own. You'll bring:

  • Tertiary qualification in commerce, marketing or related discipline preferred
  • 4+ years' experience in acquisition/growth/performance/digital marketing/marketing or related discipline
  • CRM experience (preferably Salesforce lead management & Marketing Cloud)
  • Hands-on experience with digital tools such as Google Ads, Meta Business Manager, Google Analytics and SEO platforms
  • Strong experience with marketing analytics, reporting and ROI measurement
  • Excellent time management, with the ability to meet targets & deadlines
  • Clear and effective communication skills
  • Creative eye & attention to detail

Are you with us? -
apply now

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