Senior Branding Specialist

4 days ago

Sydney, New South Wales, Australia Changan Auto Southeast Asia Co., Ltd. Full time $80,000 - $120,000 per year

Responsibilities:

  1. Brand Operations


• Conduct brand positioning and competitor analysis to support strategic direction in the local market.


• Localize and execute brand promotion activities assigned by headquarters, ensuring consistency with global brand image.


• Coordinate with agencies for campaign planning, creative development, and media execution; monitor deliverables to ensure quality and brand alignment.


• Support participation in automotive exhibitions and industry events, handling coordination with agencies, vendors, and internal teams.

  1. Product Promotion


• Assist in developing localized product promotion strategies and adapt HQ policies to local market conditions.


• Manage agency partners to implement product launch and promotion campaigns across digital and offline channels.


• Apply the PDCA cycle to review campaign effectiveness, consolidate market feedback, and propose improvement actions.


• Work with dealers and sales teams to integrate product promotion with business objectives.

  1. Cross-functional & Agency Collaboration


• Serve as the key contact between HQ, local agencies, and internal teams to ensure smooth execution of branding and promotional projects.


• Monitor campaign budgets, timelines, and KPIs; provide regular reports and insights to HQ and local management.


• Track competitors' branding and promotional activities, share insights with HQ, and support decision-making.

Qualifications:


• Bachelor's degree or above in Marketing, Brand Management, Business Administration, or related fields. Background in automotive branding or product marketing is preferred.


• Professional Experience: Minimum of 5 years' relevant experience in brand promotion, product marketing, or event activation; experience in the local market is an advantage.


• Strong capability in market analysis, brand positioning, and product promotion planning.


• Proficient in office software; experience with Tableau or other marketing analytics tools is a plus.


• Strong English communication; Chinese language ability is an advantage.


• Excellent communication skills with the ability to collaborate across cultures and functions.

  • Brand Specialist

    2 weeks ago

    Sydney, New South Wales, Australia Invested Talent Full time $80,000 - $120,000 per year

    Invested Talent is seeking a Brand Specialist for a 12-month contract with full flexibility and a competitive salary package.Our client is one of Australia's leading Insurers, committed to putting people before profit and delivering truly outstanding member experiences. With a clear purpose to bring a human touch to their offering, they focus on a...

  • Employer Branding Specialist

    4 days ago

    Sydney, New South Wales, Australia LEAP Legal Software Full time $80,000 - $120,000 per year

    About LEAPLEAP is the leading provider of Legal Practice Management Solutions in the world and is part of ATI - one of the largest international LegalTech companies. For more than 30 years, our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, to 'Help...

  • Senior Brand

    1 week ago

    Sydney, New South Wales, Australia Manassen Foods Australia Pty Ltd Full time $120,000 - $150,000 per year

    Sydney-based hybrid role | National & global exposure | Build iconic food brandsAt Manassen Foods, we don't just distribute food—we build brands Australians love. With one of the most diverse FMCG portfolios in the market, we partner with leading global and local brands to deliver growth and innovation.We are seeking Senior Brand & Communications Managers...

  • Brand Marketing Specialist

    3 days ago

    Sydney, New South Wales, Australia eShoppinggroup Pty Ltd Full time $80,000 - $120,000 per year

    Are you passionate about skin and beauty? We may just have the role you've been looking forWe are seeking an experienced and talented Brand Marketing Specialist to join our team at eShopping Group, an innovative ecommerce house of brands.As the Brand Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that...

  • Employer Branding Specialist

    5 hours ago

    Sydney, New South Wales, Australia LEAP Legal Software Full time $104,000 - $150,000 per year

    About LEAPLEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI – one of the largest international LegalTech companies. For more than 30 years, our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, to 'Help...

  • Senior Brand

    2 weeks ago

    Sydney, New South Wales, Australia Tyro Payments Full time $90,000 - $120,000 per year

    Why Tyro?At Tyro, we're into business big time. Through our integrated payments, banking and lending solutions, we're here to ensure nothing stands in the way of Australian business success. With over 21 years' experience under our belt, we know what it takes to build something great, which is why we combine the best people, technology, and partners to...

  • Senior Brand

    1 hour ago

    Sydney, New South Wales, Australia Tyro Payments Full time $120,000 - $180,000 per year

    Why Tyro?At Tyro, we're into business big time. Through our integrated payments, banking and lending solutions, we're here to ensure nothing stands in the way of Australian business success. With over 21 years' experience under our belt, we know what it takes to build something great, which is why we combine the best people, technology, and partners to...

  • Senior Brand Manager

    1 week ago

    Sydney, New South Wales, Australia ING Australia Full time $120,000 - $180,000 per year

    At ING Australia, you'll have the chance to build a career as unique as you are, with the global scale, inclusive culture, and technology to become the best version of you. And we are counting on your unique voice and perspective to help ING Australia become even better. Join us and build an exceptional experience for yourself and you'll be making a...

  • Senior Brand Manager

    1 week ago

    Sydney, New South Wales, Australia ING Full time $120,000 - $180,000 per year

    REQ 01/10/2025Brand ManagementSydney, AustraliëING BankAt ING Australia, you'll have the chance to build a career as unique as you are, with the global scale, inclusive culture, and technology to become the best version of you. And we are counting on your unique voice and perspective to help ING Australia become even better. Join us and build an eceptional...

  • Senior Brand Manager

    1 week ago

    Sydney, New South Wales, Australia Vittoria Food & Beverage Full time $90,000 - $120,000 per year

    Job DescriptionDo you love the delicious, warming aroma of freshly roasted coffee in the morning? If so, this could be the role for youWe're on the lookout for an exceptional Senior Brand Manager to join our marketing team. In this pivotal role, you'll work closely with key business functions to nurture and grow our much-loved, well-known brands in both the...