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Senior Communications

2 weeks ago

Sydney, New South Wales, Australia Citation Group Full time $90,000 - $120,000 per year

At Citation Group, we believe in empowering our employees to thrive both personally and professionally. Our Values are foundational to who we are, what we do and how we act. When you join our team, you'll experience a workplace that values you as an individual and invests in your future including coaching and mentoring, development opportunities and career pathways. We are interested in growth, investment and service excellence. We don't do micro-management – we empower, support and innovate.

When you join Citation Group, you'll experience what it's like working for an Employer of Choice – we've been recognised 8 years running. We're big on flexible working and it's benefits because we want our people to be successful and bring their best selves to work.

We offer a variety of incentive programs throughout the year – we've even offered a return trip to Bali We offer all the Leaves; access up to 12 weeks of paid parental leave, community service and no one likes working on their birthday – get an extra day off

We're in a big growth phase so if you're ready to thrive in a fast-paced and high-performing environment and be rewarded for it - we want you to join us on this exciting journey.

Who are we?

For over three decades, our purpose and commitment have remained the same; to help build safer, more sustainable, and successful businesses that power the Australian and New Zealand economies. Our friendly, talented and professional experts cover everything from HR advice, Workplace law, Safety and Migration solutions, HR software and ISO and NDIS certifications.

Citation Group has grown rapidly over the past few years and has big ambitions for the future. With a UK parent company that is Private Equity backed, the plan is to triple the size of the business over the next few years through both organic growth and acquisitions.

Want to know more about us visit our website

What will you be responsible for?

This role sits as part of our fast-paced Marketing team and reports directly to our Head of Marketing. This is a 12 month maternity cover contract commencing January 2026

Your key activities in this role will be focusing on all Citation Group sub-brands across Australia and New Zealand to drive digital content resulting in brand awareness and business growth including:

  • To develop and execute a robust content strategy aligned with agreed themes to drive lead generation, nurture prospects, and retain customers.
  • Plan and coordinate multi-channel go-to-market strategies for all content-led campaigns.
  • Create compelling content, including eBooks, whitepapers, blog posts, case studies, newsletters, email campaigns, video scripts, and infographics.
  • Optimise content for SEO and track performance using analytics tools to measure engagement and effectiveness.
  • Ensure content is repurposed effectively across multiple channels, including social media, email, and web, to maximise reach and impact.
  • Develop and maintain a consistent brand voice that enhances thought leadership and strengthens market positioning.
  • Execute a targeted PR strategy, including drafting press releases and managing relationships with media and PR agencies.
  • Collaborate closely with internal teams (marketing, product, sales) to align content with business objectives and customer needs.
  • Oversee and coordinate the workload of in-house copywriters and content contributors

What are we looking for?

We're on the hunt for individuals with a natural flair for collaboration and communication, passionate and resilient and bring a positive attitude to work each day.

  • 8+ years of experience in content, communications, and/or copywriting.
  • Background in a SaaS/B2B/HR/legal environment is essential.
  • Strong planning, organisational, and writing skills with a keen eye for detail.
  • Ability to manage multiple projects, engage stakeholders, and meet deadlines in a fast-paced environment.
  • Proven experience executing content strategies across various formats, including longform content, email marketing, and multimedia scripts.
  • Understanding of SEO best practices and proficiency with analytics tools (e.g., Google Analytics, SEMrush).
  • Familiarity with content management and marketing automation platforms (e.g., WordPress, Pardot, HubSpot, ).
  • Ability to track and report on content performance, ensuring continuous improvement and optimisation.
  • Strong team player with a proactive approach to workload management and communication.
  • Demonstrated alignment with Citation Group's culture and values.

Next steps?

Hit the Apply button with your updated CV.

Applicants from recruitment agencies will not be considered. Applicants must have valid working rights for Australia on an unrestricted basis.