eCommerce Specialist

1 week ago

Sydney, New South Wales, Australia Sharp & Carter Sales and Marketing Full time

Overview

The eCommerce Specialist will manage website updates across price, promotion and product, website and performance reporting, execute CRM campaigns, collab with agencies for SEO & SEM, content build and publishing, site testing & supporting with ad hoc CRO tests and initiatives.

Responsibilities

  • Utilise strong analytical ability to evaluate end-to-end customer experience across our ecommerce sites, providing recommendations for improved UX and site performance.
  • Execute the online trading and merchandising strategy to drive conversion & revenue growth
  • Manage and execute the ecommerce content plan in line with our marketing calendar
  • Manage website and performance reporting of customer and traffic acquisition, engagement, conversions, AOV, IPT, etc.
  • Help to manage & execute the CRM strategy
  • Manage & execute SEO and SEM strategy together with the media agency
  • Support in rolling out projects, features & enhancements across sites - including CRO initiatives
  • Manage additional eCommerce channels including eBay.
  • Produce weekly, monthly and campaign reports on data and insights.
  • Continuously optimise the site and on-site products through regular content publishing and optimisation to drive best possible sell-through.
  • Manage and load all product information, content pages, website changes, updates, etc.

Qualifications

  • Min 3 years' experience in a similar role at a retail e-commerce company.
  • Strong analytical skills and data-driven commercial thinking with solid knowledge of website analytics tools (e.g., Google Analytics) a must, with experience in Shopify advantageous
  • Highly creative with experience in identifying target audiences and devising e-commerce and digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience in setting up and optimizing Google Ads campaigns
  • Experience with agency management is desirable
  • Must be commercially forward thinking with strong attention to detail
  • Excellent communication skills and an eagerness to work collaboratively across departments and functions
  • Excellent time and workload management with the ability to prioritise all tasks assigned

How To Apply

Please click 'Apply' button now.

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