Group Head of Campaign Strategy and Communications
5 days ago
- Lead the development and execution of global customer campaigns, including The Adventure Program and Holiday HQ, across CRM, search, DOOH, and other targeted paid channels.
- Oversee the creation of compelling value propositions, customer segmentation strategies, and CRM optimisation initiatives to drive customer acquisition, retention, and engagement.
- Build and lead a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement.
- Monitor and analyse campaign performance to ensure achievement of attendance and enrolment targets, while maintaining cost-per-acquisition (CPA) goals.
- Design and share comprehensive monthly performance and Board reports with insights that explain the achieved results in relation to ANZ and Global targets.
- Demonstrated years of experience in managing CRM or paid digital media channels, with a strong understanding of optimisation techniques.
- Proven track record in developing and executing marketing strategies, including media planning, creative oversight, and campaign performance measurement.
- Significant experience in loyalty and CRM strategy, with a focus on customer segmentation and execution.
- Demonstrated ability to manage a P&L and drive growth through effective marketing initiatives.
- Strong analytical skills with the ability to blend insights with progressive strategies to influence consumer behaviour.
- People management experience, with a focus on building and leading high-performing teams.
Junior Adventures Group
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Melbourne, Victoria, Australia Junior Adventures Group Full time**Company Description**Partnering with parents and school communities, at Junior Adventures Group (JAG) our goal is to help today's children navigate their tomorrow by supporting children's development through play in fun, engaging environments. We live and breathe our company values every day by being considerate, passionate, courageous, and making a...
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Head of Group Strategy
6 days ago
Melbourne, Victoria, Australia Coles Group Full timeHead of Group Strategy - Growth InitiativesJoin to apply for the Head of Group Strategy - Growth Initiatives role at Coles GroupAbout The TeamOur Finance team are a vital partner in every aspect of our business, providing commercial insights to drive our success and influence everything we do. With presence in every department, we analyse performance, and...
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Head of Group Strategy
6 days ago
Melbourne, Victoria, Australia Coles Group Full timeHead of Group Strategy - Growth InitiativesJoin to apply for the Head of Group Strategy - Growth Initiatives role at Coles GroupAbout The TeamOur Finance team are a vital partner in every aspect of our business, providing commercial insights to drive our success and influence everything we do. With presence in every department, we analyse performance, and...
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Head Of Group Strategy
22 hours ago
Melbourne, Victoria, Australia Coles Group Full timeHead of Group Strategy - Growth InitiativesJoin to apply for theHead of Group Strategy - Growth Initiativesrole atColes GroupAbout The TeamOur Finance team are a vital partner in every aspect of our business, providing commercial insights to drive our success and influence everything we do.With presence in every department, we analyse performance, and...
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Head Of Group Strategy
1 day ago
Melbourne, Victoria, Australia Coles Group Full timeWe've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.**About the team**:Our Finance team are a vital partner in every...
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Head Of Channel Strategy
2 days ago
Melbourne, Victoria, Australia Rea Group Full timeHead of Channel StrategyWe're REAREA Groupis not your average digital media business.From our humble beginnings in a Melbourne garage more than 20 years ago, today REA Group is one of the great Australian start-up success stories. Spanning eight countries and with more than 1,400 people, we're re-imagining what's possible and delivering exceptional...
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Head of Group Strategy
5 days ago
Melbourne, Victoria, Australia Coles Full time $104,000 - $130,878 per yearWe've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.About the teamOur Finance team are a vital partner in every aspect...
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Head Of Marketing And Communication
2 days ago
Melbourne, Victoria, Australia Citipower And Powercor Full time**Head of Marketing and Communication**Melbourne, VIC, AU, 3000**About us**:We're a team that cares about you and your community. CitiPower, Powercor and United Energy own and operate the distribution networks providing reliable, safe and affordable electricity to 1.9 million customers located across 65% of Victoria. These customers include large numbers of...
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Head Of Brand Strategy
18 hours ago
Melbourne, Victoria, Australia Aia Full timeBE THE DIFFERENCEAt AIA we don't simply believe in being 'the best'. We believe in better - because there's no limit to how far 'better' can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a...
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Head of Group Strategy
6 days ago
Melbourne, Victoria, Australia Coles Full timeAbout the teamOur Finance team are a vital partner in every aspect of our business, providing commercial insights to drive our success and influence everything we do. With presence in every department, we analyse performance, and deliver actionable insights that shape our strategic decisions.About the RoleAre you a highly experienced strategic leader ready...
