Salesforce Marketing Change Manager

1 week ago

Sydney, New South Wales, Australia Hays Full time $100,000 - $120,000 per year

Salesforce Marketing Cloud Change Manager / Business Analyst

Location:
Sydney (Hybrid)

Contract:
ASAP – 31st December (with potential to extend)

Rate:
$900–$950/day

A leading education institution is seeking a
Change Manager with strong Salesforce Marketing Cloud experience
to support a key transformation project. This role will help guide a marketing and engagement team through the transition from legacy CRM systems to Salesforce Marketing Cloud.

This is a hybrid role combining
change management
and
business analysis
, ideal for someone who can drive adoption, deliver training, and engage stakeholders while also supporting light BA activities.

Key Responsibilities

  • Lead change management initiatives to support adoption and engagement with Salesforce Marketing Cloud.
  • Deliver training, workshops, and upskilling sessions tailored to a marketing-focused audience.
  • Provide hands-on support during the transition, ensuring users understand the functionality and value of the new platform.
  • Collaborate with existing BAs to gather requirements, document user stories, and engage with non-technical stakeholders.

Required Skills and Experience

Hybrid Capability:

  • Proven experience in both change management and business analysis.
  • Ability to drive user adoption and deliver effective communication and training strategies.

Technical Knowledge:

  • Strong functional experience with Salesforce Marketing Cloud (UI-focused).
  • Experience in marketing CRM environments, including requirements gathering and user story creation.
  • Familiarity with acceptance criteria and business process mapping in a marketing context.

Soft Skills:

  • Excellent communication and stakeholder engagement skills.
  • Confident leading workshops and engaging non-technical audiences.
  • Ability to clearly articulate the value and functionality of Salesforce Marketing Cloud.

This is a fantastic opportunity to play a key role in a high-impact digital transformation. If you're passionate about change, experienced in Salesforce Marketing Cloud, and thrive in collaborative environments, please contact

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