Advertising Specialist

2 weeks ago

Sydney, New South Wales, Australia Resource Corner Full time $80,000 - $120,000 per year

Role: Advertising Technology Specialist

Location: Sydney

Duration: Fulltime

Skills Required:

Responsibilities


• Leverage your industry & product knowledge of AdTech tools to enhance our digital marketing capabilities and drive efficiencies.


• Develop and implement best practices to ensure best-in-class utilisation of our digital advertising technology.


• Support the definition of target audience segments and strategies for precise targeting and retargeting across digital channels.


• Manage complex AdTech projects from inception to completion, ensuring adherence to deadlines and budgets through skilled project planning, resource allocation, risk mitigation, and stakeholder management.


• Create and maintain clear, concise, and up-to-date documentation for AdTech processes, workflows, and best practices.


• Design and implement frameworks to measure the value delivered by AdTech projects, quantifying their impact on marketing objectives.


• Ensure compliance with advertising regulations and best practices, including data privacy regulations.


• Collaborate effectively with cross-functional teams, including marketing and digital to align marketing technology initiatives with business goals.

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