Consumer Engagement Lead – ANZ

2 days ago

Melbourne, Victoria, Australia L'Oréal Full time

Hello, we're L'Oréal, we're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life
As the Consumer Engagement Lead - ANZ you will report to the Omnichannel Marketing Director and partner closely with Brand, CDMO, creative and digital teams to own the paid + earned media view for the division and drive ecommerce growth.

  • Strategy & Planning: Set holistic media & advocacy mix by category and brand; define SOV (media) and SOI (advocacy) KPIs and investment guidance.
  • Acquisition & Activation: Lead multi-channel digital acquisition (programmatic, paid social, paid & organic search, affiliates) to grow online sales and platform adoption.
  • Measurement & Insights: Build/own dashboards and visual reporting (demand funnel, ROI, campaign impact) in collaboration with media agency and analytics teams.
  • Collaboration & Delivery: Test strategies with CDMO and DBMs; steer centralized multi-brand projects; share monthly reporting and learnings while brand comms remain campaign owners.

We Are Looking For
You combine ecommerce or agency experience with strong media analytics and leadership. You are influential, data-driven and can translate media insights into business growth.

  • Media strategy & planning
  • Programmatic & paid social activation
  • Search (paid & organic) and SEO strategy
  • Media measurement & analytics (ROI, dashboards)
  • Advocacy & influencer strategy Additional: English required; no specific degree required.

About The Perks

  • Hybrid working environment. Enjoy two WFH days a week
  • Life insurance and Income Protection
  • Health & Well-being programs
  • Corporate discounts available

About The Division
In the L'Oréal Luxe Division we create the very best of luxury beauty. Our Division has an unrivalled portfolio of aspirational brands such as Yves Saint Laurent, Kiehl's, Aesop, Lancôme, Prada, and Urban Decay and an incredibly talented team of experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

About L'oreal Groupe, Australia And New Zealand
The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.

**Please be advised that due to the upcoming festive break, our Talent team will be reviewing applications starting in the new year. Please expect to receive an update from us in January. **

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