Country Manager
2 weeks ago
Based in Sydney and reporting to APAC regional leadership, this role offers full in-market ownership - leading commercial strategy, distributor partnerships, brand execution, and market development across ANZ.
While not a team leadership role, it demands executive-level maturity and strong cross-functional influence
Client Details
Our client is a globally renowned luxury spirits company known for crafting some of the world's most prestigious single malts and premium portfolios. Headquartered in Scotland, they operate across 100+ markets through a mix of owned operations and strategic distributor partnerships. Their flagship brand is a global icon in the ultra-premium whisky category, with a deep commitment to brand integrity, heritage, and storytelling. The business is privately held with a values-led culture focused on excellence, respect, and giving back. In the ANZ region, they are in a critical growth phase with significant untapped market potential.
Description
To succeed in this role, you must bring experience working with premium or prestige alcohol brands, with a strong understanding of the strategic, commercial, and brand-building requirements in this space.
- Lead the ANZ commercial strategy across a portfolio of ultra-premium spirits
- Own and influence a key distributor partnership, including JBP (Joint Business Planning), pricing, trade spend and execution
- Represent the brand in key customer, trade and industry engagements across the region
- Deliver local activation of global brand campaigns across both on-premise and off-premise channels
- Provide market insights to regional stakeholders and contribute to broader APAC planning
- Ensure all activity aligns with brand positioning and long-term equity goals
Profile
You'll have a proven track record in premium or luxury alcohol, with a commercial mindset, brand sensitivity, and the maturity to operate as a sole market lead. Experience working closely with distributors is essential.
- Some experience in premium or prestige beverage/alcohol roles
- Proven success in managing external distributors and navigating joint business planning
- Strong understanding of on-premise and off-premise trade dynamics
- Brand-led mindset with commercial sharpness and autonomy
- Comfortable operating independently and influencing regionally
- Ideally, exposure to cross-border or trans-regional business environments
- Able to represent a global brand with credibility, precision, and strategic thinking
Candidates from prestige whisky, champagne, fine wine, or high-end spirits are encouraged to apply. Candidates from luxury adjacent sectors (e.g. beauty, cosmetics, travel retail) with transferable distributor experience may also be considered.
Job Offer
Lead one of the world's most iconic ultra-premium spirits brands across Australia & New Zealand.
This is a rare, standalone commercial leadership role for a senior brand-first operator in the luxury drinks sector.
- Shape the market presence of one of the most respected luxury spirits brands globally
- Full ownership of ANZ - a Top 7 global market for single malt
- Partner with a high-performing regional leadership team that values thought leadership, autonomy, and brand integrity
- Step into a role with strategic visibility and influence across APAC
- Ideal for a business development manager or commercial operator ready to take the next step into market leadership without managing a team
- Long-term growth potential across broader APAC markets or future regional centre of excellence roles
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