Content Coordinator

Betfair is a disruptor bringing innovation and competition to the Australian sports betting industry while operating responsibly and following regulations to protect the community.

Sport, racing, content creation… sound interesting? We are on the hunt for a highly creative Content Coordinator to join our Content team on a casual basis.

With the support of the Content Marketing Manager, this role will assist Betfair's Content team in bringing to life our content strategy, with a particular focus on social media content producing/strategy, writing and video production.

We have a team full of passionate, energetic, great people, with a genuine determination to try and create a working environment that is safe and supportive for everyone, we even won the WORK180 award for two consecutive years for our commitment to employee support and safety, which we are very proud of.  Being a strong data-driven business; using cutting edge and digital innovative marketing technology, we service a sophisticated customer base, offering a different way for punters to engage with racing and sport.

What are we looking for:

• Someone who can bring new thinking and improvements to Betfair's Social Media channels.
• A creative individual who can produce content for Betfair's TikTok, Instagram, X, and Facebook platforms.
• An innovative thinker who aims to improve customer engagement with our content, building the Betfair community.
• A person skilled in creating and curating content that drives conversion.
• A collaborative team player who works well with the wider marketing team and business.
• An advocate for ensuring Betfair is a key player in the broader wagering, sporting, and racing conversation.
• Someone who embraces and amplifies Betfair's unique selling points.
• A dedicated person contributing to making Betfair the 'Best place to work.

How we will be On Your Side:

• Incredibly flexible working arrangements.
• A genuine focus on personal and professional development - including a combination of incredible internal Leadership Development Programs, peer to peer learning and self-chosen learning opportunities.
• Up to $1000 per year for you to choose how you spend through our much loved BestYou program.
• An ongoing commitment to Diversity and Inclusion.
• Supportive wellbeing initiatives including access to our Employee Assistance Program.
• A dedicated internal events team focused on bringing a mix of educational, social, celebratory, and philanthropic activities,

With great progression and career development opportunities, a normal day in the role of a Content Coordinator includes:

• Assist managing the content master planner.
• Curate and create industry leading content for promotion across all of our owned channels.
• Publishing content on Betfair's social platforms.
• Influence the content, video and social media strategy.
• Produce editorial content for the Betfair Hub and supporting public relations initiatives.
• Execute best practice Search Engine Optimization with industry leading tools.
• Create thorough creative briefs for the Internal Agency team.
• Review, edit and upload content to the Betfair Hub to meet set timelines.
• Promote, manage and protect the Betfair brand, ensuring consistency across all communication channels, ensuring all content is in line with Betfair brand guidelines.
• Responsible for landing page curation on all the Hub pages.
• Create and upload social media graphics and video content to owned channels.
• Sub-edit content submitted by Betfair's content contributors.

What you will bring:

• Some proven experience within a similar position
• Proficient in Microsoft Word suite, Adobe CS and Premiere Pro
• Previous hands-on experience with WordPress or similar CMS
• Social media expertise across multiple channels
• Proficient in X, Instagram, Facebook, TikTok and YouTube
• Proficient at copywriting and writing social media captions
• A genuine connector, internally with colleagues
• A good relationship leader with strong verbal communication skills
• Excellent attention to detail
• Willingness to learn and develop
• Availability to work a rotating roster, including weekends
• A passion for sport and content

Interested?

At Betfair we are committed to building a workplace where everyone can fulfil their full potential. We pride ourselves on fostering an environment where all employees feel welcome and included.

We encourage people of all walks of life, abilities, and backgrounds to apply.

We are proudly a WORK180 endorsed employer for women, to learn more of our commitment to Diversity and Inclusion please visit

Studies show that women are likely to only apply for a job if they meet 100% of the criteria outlined in the job ad. Even if you don't hit 100%, click apply You never know where it may lead to.

Interested in applying? Please click Apply now and submit an up to date Cover Letter and Resume.

We are committed to responding to all candidates within four weeks of application.