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Digital Performance Manager

2 weeks ago

Gold Coast, Queensland, Australia Ignite Travel Group Full time

Lead the charge in digital growth
As our Digital Performance Manager, you'll own the digital strategy and budget, driving engagement, leads, and revenue across multiple platforms. This hands-on leadership role combines campaign planning, execution, and optimisation with mentoring a high-performing team. If you're a data-driven marketer with a passion for delivering impactful, integrated campaigns and collaborating across product, sales, and partnerships—this is your opportunity to make a big impact

This is a 12 month contract.
A day in the life:

  • Develop and execute digital marketing plans aligned with overall business objectives across for Ignite three key pillars, Escapes, Cruise and Tour
  • Manage digital budgets, ensuring maximum enquiries within acquisition benchmarks, Optimising spend as needed to drive conversions and revenue
  • Measure and report campaign performance across, improving reporting processes and ROI
  • Plan and deliver SEM, email, social, display, video, and sponsored content campaigns
  • Handle high-volume monthly campaigns with accuracy and timely delivery, lead website improvements
  • Analyse trends and insights to optimise spend and performance
  • Collaborate with internal teams to execute campaigns
  • Drive innovation through testing plans and partnerships to stay ahead of digital trends
  • Manage, mentor, and train the digital team; oversee resourcing and recruitment
  • Work with Sales to understand conversion metrics and gather insights
  • Maintain Google Analytics and Tag Manager for Ignite's suite of websites
  • Support the executive team as required

Who you are:

  • Minimum 6 years hands-on senior level digital experience in planning, executing and reporting across all major digital channels
  • Demonstratable experience leading SEM, email, social and display campaigns
  • Exceptional analytics skills and experience with Google Analytics 4
  • Solid understanding of WordPress website management
  • Excellent verbal, written & interpersonal communication skills. Proficient in Microsoft Office
  • A relevant tertiary qualification in marketing or communications will be highly regarded
  • Be a digital guru by being an active participant in digital movements and trends with an active interest in the latest technologies, product developments and applications

What you'll enjoy:
Ongoing brain power-ups and skill sharpening, plus occasional escapes to bucket list destinations

Catapult your career across a network of brands and businesses in an evolving industry

Say no to full price Nab discounts on travel and more thanks to our sweet rewards program

Access to industry leading health and well - being programs and financial advisors

Set up shop in a swanky beachfront office in Broadbeach

Enjoy social events to promote networking, celebration of wins, and sometimes just for fun

Take volunteer leave as part of giving back to the local community

This is a 12 month contract.

IGNT

Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.