Manager, Public Health Communicatons

Join our energetic and purpose-driven Public Health Communications & Behaviour Change (PHaB) Unit at the NSW Ministry of Health for an exciting full time ongoing employment opportunity and be part of the team enriching health in millions of ways every day.

About us

We work at the forefront of public health communication—designing high-impact behaviour change campaigns, responding to emerging issues, and leading best-practice marketing and engagement across the NSW Health system.

You'll join a collaborative, research-driven team working on issues that matter, with genuine opportunities for career growth in one of Australia's most complex and influential public health environments.

Enjoy a flexible hybrid workplace, strong professional development support, and the chance to influence how NSW Health communicates with the community at scale.

To learn more about the Ministry and what benefits we offer, access our Employee Benefits Handbook.

About this role

With your skills and experience, you will contribute to the many ways we improve public health across NSW. The Manager, Public Health Communications & Behaviour Change leads the development, execution and evaluation of evidence-based communication and behaviour change initiatives, including statewide social marketing campaigns. You will shape public health communications in response to emerging issues, and lead stakeholder communication to ensure people across the state have the information they need to stay keep healthy, safe and connected to the care they need.

You will guide staff, build system-wide relationships, and lead work that helps communities make healthier choices—bringing behavioural science, research, creativity and strategic communication together to deliver measurable outcomes.

Crown Clerk 11/12, starting salary from $149,739 - $ 173,174 plus Super and annual leave loading, with a 35-hour work week.

For more information, please read the full Role Description.

What you'll be doing

You'll lead a small team to design and deliver evidence-based public health communications and behaviour-change initiatives, including statewide social marketing campaigns. You'll also oversee high-quality public health messaging, issues response, and stakeholder engagement across NSW Health.

• Lead and guide staff to deliver integrated, evidence-based campaigns and communication strategies.
• Oversee statewide marketing and behaviour-change initiatives that meet NSW Government advertising requirements.
• Develop high-quality written materials including strategies, messaging, briefs and reports.
• Coordinate communication and engagement responses to emerging public health issues.
• Build strong, collaborative relationships across government, NGOs, research partners and the health system.

About you

We are seeking a motivated and strategic leader who brings:

• Demonstrated experience delivering communication, social marketing or behaviour-change initiatives within a large or complex organisation.
• Strong understanding of behavioural insights and evidence-based approaches to public health communications.
• Excellent stakeholder engagement and relationship-building capability across government, NGOs, community partners and internal teams.
• Highly developed written and verbal communication skills, with experience translating complex information into clear, compelling content.
• Proven ability to manage competing priorities, lead a team and oversee multiple projects in a fast-paced environment.

How to apply

At The Ministry of Health, we want you to make the most of the opportunities you'll get to grow your skills and your career, surrounded by authentic, smart people and leaders.

Please review the role description and submit your up-to-date resume (up to 5 pages), a cover letter that explains your interest and motivation in applying for this role and highlighting your relevant skills (1 page) AND Demonstrate your ability by attaching a response to the target question below.

Target Question (1-2 pages)

Describe a behaviour-change or social marketing campaign you personally led end-to-end in a large or complex organisation. In your response:

• Outline the specific behavioural insights, evidence sources, or research frameworks you applied and how they shaped the strategy.
• Highlight the trade-offs you had to make between evidence, operational constraints and stakeholder priorities.
• Include what you learned that would change your approach next time, and where something did not go to plan.
• Your role and approach to managing a team and resources to deliver the campaign

Use the link below to access our Capability Application tool, designed to help you excel in the recruitment process. Practice your responses with the example questions provided to effectively highlight your achievements and the strategies you used to accomplish them.

Capability application tool | NSW Public Service Commission

For role related queries or questions contact Sarah Gilbert on and quote REQ611228.

If you do require any adjustments to the recruitment process during the recruitment process, please contact Frankie De Luca on

Closing Date: Wednesday 10 December 2025

Our commitment to diversity and inclusion

At the Ministry of Health, we are committed to creating a diverse, inclusive, and flexible environment which reflects the community and customers we serve. We actively promote the employment of women, people with a disability, Aboriginal and Torres Strait Islander peoples, LGBTIQ+ community and people from culturally and linguistically diverse backgrounds.

If you identify as Aboriginal or Torres Strait Islander and would like assistance with your application or to obtain more information on how to apply, please visit The Stepping Up Initiative.

To be eligible for employment in these roles you must be an Australian citizen, or a permanent resident, or a New Zealand citizen, or hold a valid visa with permission to work in Australia.

Additional information

• This recruitment may be used to create a Talent Pool for similar future roles (ongoing or temporary) that may arise over the next 18 months.

• For more information on applying visit the Ministry of Health Career portal

• Please note the selection process will include a range of comparative assessment techniques to assist in determining your suitability for the role.

Don't miss your chance to embark on this fulfilling journey Apply now

Applications Close: 11.59pm Wednesday 10 December 2025

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