City Marketing Officer

Join Us in Shaping Penrith's Future

Are you a strategic and creative marketing professional ready to make a real impact in a thriving, future-focused city? Penrith is growing fast and we're looking for a City Marketing Officer who's passionate about storytelling, strategy and shaping perceptions to help us showcase Penrith as a destination to live, work, invest and visit.

About the role

As part of our dynamic City Marketing team, you'll lead and support campaigns that elevate Penrith's brand, attract investment and inspire pride in our community. You'll work across digital and traditional platforms, collaborate with internal teams and external agencies and bring fresh ideas to life that drive engagement and deliver measurable results.

You'll also support Council's commercial enterprises including Children's Services and Ripples, with strategic marketing that connects with diverse audiences and delivers real value.

What You'll Do

• Develop and implement city marketing strategies and campaigns
• Create compelling content for LinkedIn, social media, web and print
• Produce and edit digital assets using Canva and Adobe
• Champion Penrith's brand across all touchpoints
• Collaborate with stakeholders to solve marketing challenges
• Monitor and report on campaign performance and channel effectiveness
• Stay ahead of digital trends and emerging technologies
• Contribute to strategic reporting and insights for leadership.

What You'll Bring

• Tertiary qualifications in marketing or communications with minimum 5 years experience
• Proven experience delivering impactful city marketing, destination or place marketing campaigns
• Strong digital content creation skills, including video and social media
• Ability to work across teams and manage multiple projects
• A passion for brand storytelling and stakeholder engagement
• Knowledge of project management and corporate branding

Bonus Points For

• Experience in local government
• A current Class C Driver's Licence
• Familiarity with WHS, EEO, and governance standards

Why Join Us?

At Penrith City Council, we're passionate about people; in our community and in our workplace. We want you to be able to be your best self and we get that work is just one part of your life, so we're here to support you in the moments that matter. As the winner of the 2020 Local Government Excellence in People and Culture Award and an Excellence Award winner in the 2020 Australian HR Awards, you can be confident in joining a workplace that offers truly outstanding benefits, including:

• A range of flexible work arrangements
• 18 weeks paid maternity leave
• Health and wellbeing leave
• 15 days personal leave
• Significant financial and leave support for undertaking further education
• Diverse salary packaging
• Free access to all Ripples venues
• And much, much more

The City Economy and Marketing department consists of a dynamic team of professionals passionate about stimulating the Penrith economy through an exciting range of marketing and economic development programs. You'll have the opportunity to shape the future of a vibrant city and work on projects that make a real difference.

Ready to help Penrith shine?

Apply now and be part of a team that's building a bold, bright future.

Commencing salary: $92, $107,380.00 per annum, plus 12% Superannuation.

You will be required to undertake employment checks, which may include a Criminal History Check, Qualification Check, Working with Children Check, Medical Declaration and/or a Functional Test, as relevant to the position for which you have applied. Where a Criminal History Check is required and has returned a result that indicates disclosable court outcomes, you will be required to provide a copy of the report to Penrith City Council, for review, in order to progress through the recruitment process.

Visit to view the position description and to find out more information about employment with Penrith City Council. To submit your application, please apply online using the link below.

In addition to a cover letter and resume, applicants are required to submit comprehensive responses to the selection criteria (listed below) as a part of their initial application. Applicants who do not meet the essential criteria will not be considered.

Essential criteria

• Tertiary qualification in marketing or communications.
• Demonstrated experience achieving objectives through marketing and communications planning and implementation.
• Demonstrated experience in developing, implementing and evaluating city, destination, or place marketing strategies and campaigns that drive visitation, investment and positive reputation.
• Demonstrated experience working with a number of diverse teams to create marketing and communications programs to deliver objectives.
• Demonstrated experience producing content suited to a range of digital channels and audiences including video and other content for social media, web and online publishing.
• Experience working for a corporate brand and writing style guidelines.
• Knowledge of Project Management applications and techniques.

Desirable criteria

• Previous experience working in Local Government.
• Current Class C Driver's Licence
• Knowledge of EEO, WHS and Corporate Governance requirements.

Completed applications must be received by 11.55pm on the closing date. Please allow 4 weeks from the closing date for the processing of your application.

For further information about the position, please contact Stacey Rossetto, City Marketing Program Manager on

Council is a Child Safe Organisation, for more information about this please see our website.

Applicants must have the right to live and work in Australia to apply for this position.