Campaigns Specialist Gifts in Wills

Play a pivotal role in building sustainable giving for one of Australia's most loved charities.

Guide Dogs NSW/ACT empowers people with low vision or blindness to live independent and fulfilling lives. As part of a highly regarded fundraising team, you'll contribute to a cause with purpose, impact, and heart.

As Campaigns Specialist - Gifts in Wills, you'll lead the design and delivery of strategic acquisition and engagement campaigns that inspire supporters to consider leaving a gift in their will.

This role sits at the centre of the Gifts in Wills (GIW) program - collaborating across teams to deliver integrated, insight-led activity that nurtures relationships, drives growth, and strengthens long-term support.

In this key role, you will:

• Design and implement multi-channel acquisition campaigns (DM, digital, TM and events) to attract and convert new GIW supporters
• Analyse data and campaign performance to inform strategy, forecast pipeline needs, and optimise results
• Work closely with agencies, event teams and internal stakeholders to align activities with supporter journeys and fundraising objectives
• Initiate and manage early engagement journeys for "considerers" through email, social and digital channels
• Support the delivery of GIW events and ensure consistent, meaningful experiences for supporters
• Mentor the team, guiding best practice across acquisition and stewardship

About You

You're a strategic and data-driven campaign professional who thrives on turning insights into action. With a strong background in marketing, fundraising or supporter engagement, you understand how to connect with audiences in a meaningful way - and how to build trust that inspires long-term giving. You're confident managing multi-channel campaigns and collaborating across teams, bringing both creative ideas and analytical rigour to the table. Most importantly, you bring empathy, maturity and a relationship-first mindset that aligns with Guide Dogs' values and purpose.

You have:

• Proven experience in campaign management, supporter engagement or fundraising, ideally across multiple channels
• Strong strategic and analytical skills – able to translate insights into measurable campaign results
• Excellent stakeholder management and collaboration skills, with experience managing agencies and cross-functional teams
• Deep understanding of marketing principles, audience segmentation and donor motivations
• CRM experience (Salesforce highly regarded) and confident use of data to guide decisions
• A relationship-centred mindset and ability to adapt commercial campaign experience to a purpose-driven environment
• Maturity, initiative and a genuine interest in building long-term supporter relationships

Why you'll love working at Guide Dogs NSW/ACT:

• Join a trusted, values-led organisation making real impact across NSW & ACT
• Hybrid working: 3 days in the office, 2 from home | supportive, collaborative team culture
• Opportunities for career progression
• Competitive salary + NFP benefits and flexible working arrangements

Bring your marketing and campaign expertise to a purpose-led role where every insight and idea contributes to life-changing impact.

Apply now by submitting your CV and a short cover letter telling us why you are the right person for this role.

For more information, or a confidential discussion, contact Jakki Travers at Beaumont People:

Applications will be reviewed as they're received.

Beaumont People have been engaged to recruit this role. Please direct all enquiries to Beaumont People.

Beaumont People believes a diverse workplace is a happy workplace and encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. They do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed Beaumont People would be more than happy to discuss how that can be arranged.