Brand Manager

About Federal Hospitality

Federal Hospitality's portfolio of nationally acclaimed brands includes Wrest Point Hotel & Casino, Country Club Tasmania, our luxury lodge Saffire Freycinet, The Henry Jones Art Hotel, MACq 01 Hotel, as well as our local hotel group Vantage. While each business has its own iconic brand and connection, together they represent the very best of Tasmania. This role will support brand marketing of Australia's most prestigious and unique hotels to achieve the core purpose of creating lasting guest memories.

What can you expect from a day in this role?

Join us to lead brand strategy and marketing execution, you'll be responsible for brand development, marketing campaigns, and experience activations that drive revenue, strengthen brand equity, and enhance guest and stakeholder engagement.

You'll be tasked with combining strategic oversight with hands-on delivery, ensuring consistency from Federal Hospitality's brand architecture through to the asset brand guides and alignment with commercial goals.

What will you bring to the role?

We are seeking a passionate Brand Manager who is highly organised, creative and curious, has a keen eye for detail, and thrives in a diverse and ever-changing work environment. You will be a strong communicator with proven success in marketing multi-brand portfolios. Experience in consumer marketing and tourism/hospitality is favourable, as is experience with a diverse portfolio brand management. To be successful in this role, you will need to demonstrate:

• Develop and execute brand and marketing plans, ensuring consistency across all customer touchpoints.

• Plan and deliver integrated campaigns across digital, paid media, PR, partnerships, and owned channels.

• Manage content strategy for owned and paid platforms, collaborating on creative development and maintaining brand tone.

• Coordinate product launches, promotions, and events, tracking performance, ROI, and engagement.

• Foster collaboration and leadership, aligning with internal teams and coaching contributors for effective delivery.

• Drive continuous improvement through analytics, CRM insights, MarTech adoption, and participation in cross-asset initiatives.

What you can expect from us

This is an excellent opportunity for an experienced Marketing Brand Manager or Specialist to broaden their experience within a friendly and supportive team across Tasmania's most iconic venues. If working within a team that celebrates your success, embraces new thinking, moves quickly with ideas, and seeks to push boundaries excites you, this is the role to apply for.

Tasmania has quickly become the 'it' destination, and the tourism and hospitality offering has exploded firmly on the national and world radar. This is an opportunity for you to advance your career, work with award-winning brands, while achieving the lifestyle others only dream of.

Along with this fantastic role, you will also receive:

• Delicious FREE staff meal available per shift and FREE secure onsite parking (site dependant).

• FREE monthly dry cleaning.

• Access to hundreds of discounts across many brands, helping you save on everyday expenses, including phone bills, fuel and groceries, fashion, restaurants, and entertainment.

• Supportive work environment with learning and development opportunities.

Interested? Take the next steps to apply now

Click "Apply" and follow the steps to send us your resume and cover letter, you will also have the option to upload a short introduction video For any further information, please contact Emily Wills, Head of Brand & Marketing 

Applications will be assessed as received, so apply now

If this isn't the right role for you but you're interested in working at one of the Federal Hospitality properties or corporate teams, please check out our other current vacancies on our careers