Campaign Operations Analyst

From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.

Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you're encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being "right at home".

MYER
is looking for a
Campaign Operations Analyst
to play a key role in the planning, execution, fulfilment and optimization of marketing/CRM campaigns across Owned channels. This position ensures the seamless delivery of targeted, data-driven campaigns that drive customer engagement, retention, and sales growth from our MYER one customer base.

This role requires a mix of technical proficiency, data-driven thinking, and a customer-first approach to execute campaigns that align with Myer's overall marketing and business objectives.

• Exciting new opportunity in our Customer Analytics team.
• Flexible hybrid working model
• Generous team member discounts on all Myer products

About the role:

• Build and execute end-to-end marketing campaigns across email, SMS, direct mail, and digital channels using SQL/marketing automation tools.
• Ensure campaigns are delivered on time, to the correct audience, and in line with business goals and brand guidelines.
• Create and manage customer segments using available data and insights to target the right audience for each campaign.
• Prepare and record data in required format so that campaign can be measured.
• Analyse campaign performance, providing actionable insights to improve engagement, ROI, and overall effectiveness.
• Provide insights after conducting bespoke analysis to help improve campaign performance
• Partner with marketing, merchandising, analytics, and IT teams to align campaign execution with broader business strategies.
• Serve as the go-to expert for campaign operations, providing updates and recommendations to stakeholders.
• identify and implement opportunities to streamline and automate campaign workflows, including effective re-use of base elements.
• Ensure all campaigns comply with relevant regulations and align with internal data privacy policies.

About you:

• Experience in data manipulation coding in SQL in a relational database environment

• Experience in Campaign Analytics is preferable, supporting marketing automation processes or data-driven marketing.

• Proven analytical experience in retail or supporting marketing functions will be valuable

• Experience with leading digital marketing platforms such as Salesforce Marketing Cloud, Adobe Marketing Cloud etc., preferred.

• Strong proficiency in data tools and technologies, including SQL and Excel.

• Strong analytical skills with the ability to collect, organize, analyse and disseminate significant amounts of information with attention to detail and accuracy

• Ability to quickly find solutions to non-routine problems and situations

• Knowledge of email marketing and digital advertising platforms.

• Strong problem-solving and analytical skills.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Bachelor's degree in Marketing, Business, Data Analytics, Computer Science or a related field.

Benefits to you:

• Generous team member discounts on all Myer products, including team-member exclusive discounts.
• Access to lifestyle leave and volunteer leave - arrange work around your life, not life around work.
• A supportive leadership and team network to set you up for success.
• Career growth and succession opportunities across the business.

Here, you're not only an employee. You're a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we're all about making your work life meaningful. We want you to experience life's special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.

Wherever you are and wherever you're going, we'll meet you there and get you to your destination. With your enthusiasm and our support, we're fully committed to helping you thrive and flourish. The future lies in your hands.

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