E-Commerce Specialist

We're seeking a proactive and detail-driven Shopify Specialist to take charge of our online store and help drive its growth. If you're passionate about e-commerce, have hands-on Shopify experience, and enjoy creating seamless customer journeys, this role is for you

Key Responsibilities

• Facebook & Google Ads: Plan, launch, and optimise paid campaigns across Meta and Google Ads platforms to drive traffic and conversions.
• Youtube, Display Ads & Tiktok. Plan, launch, and optimise paid campaigns across these  platforms to drive traffic and conversions.
• Klaviyo Email Marketing: Manage, segment, and execute high-performing email flows and campaigns that boost customer retention and engagement.
• Content Creation: Generate engaging product and campaign content, collaborating with design and brand teams to ensure alignment with our tone of voice.
• Shopify Management: Maintain and update 3 international Shopify stores, ensuring smooth UX, up-to-date product listings, and strong CRO foundations.
• Performance Analysis: Track, report, and improve on key e-commerce KPIs (AOV, CVR, ROAS, etc.) across multiple markets.
• Black Friday Campaign Management: Launch and coordinate seasonal sales, product drops, and promotions across AU and NZ

· Optimize key touchpoints in the customer journey, including navigation, checkout, and landing pages.

· Collaborate with UX/UI designers to enhance usability, accessibility, and mobile optimization.

· Lead A/B and multivariate testing initiatives from hypothesis to implementation and reporting.

What We're Looking For

• 3–5 years' ecommerce marketing experience with proven results scaling campaigns.
• Strong technical skills in Meta Ads, Google Ads, Display ads and TikTok.
• Shopify experience, with a passion for optimising customer journeys.
• 1-2 years of hands-on Shopify experience is required.
• Expertise in conversion tracking and attribution models.
• Creative mindset with Canva, Adobe Suite, or similar experience.

Why Join Growplay?

• Competitive salary: $90K – $95K + super.
• Global impact: Lead campaigns across multiple international markets.
• Modern workspace: Enjoy an open, bright office filled with natural light.
• Convenience: Free on-site parking and a great selection of nearby cafés.
• Culture: Be part of an energetic, supportive, and forward-thinking team.
• Professional growth: Ongoing opportunities to expand your skills with the latest AI tools and Shopify best practices.
• Resources: Manage campaigns with a generous advertising budget for real impact.

Apply now with your CV and cover letter to be part of a fast-growing, globally recognised brand.