Festival Brand

1 week ago

Marrickville, Australia Century - Venues, Events, Artists Full time $80,000 - $120,000 per year


Responsibilities
  • Maintain brand consistency across all channels and assets,
  • Execute brand strategy for the festival to build awareness, drive ticket sales, and position the festival as a leading cultural event.
  • Collaborate with creative teams (designers, video editors) to develop engaging content and promotional materials that align with the festival's voice and identity.
  • Oversee social media strategy and work with content teams to drive engagement and audience growth on platforms such as Instagram, TikTok, and Facebook.
  • Drive marketing campaigns across digital, print, radio, and outdoor channels.
  • Coordinate with PR and media partners to secure coverage and promotional opportunities.
  • Work with talent and programming teams to develop promotional content and support marketing efforts around key announcements and marquee events.
  • Manage the festival website and email marketing, ensuring timely updates and compelling storytelling.
  • Track and analyse performance metrics to measure campaign effectiveness and inform future marketing strategies.
  • Identify partnership opportunities with sponsors, influencers, and local businesses to enhance the festival's reach and impact.
  • Plan and execute on-the-ground brand activations during the festival to enhance attendee experience and visibility.

Selection Criteria

The Ideal Candidate Will Have
  • Experience with social media marketing tools and platforms, such as Meta Business Suite
  • Experience with building email & SMS marketing campaigns in platforms, like Mailchimp, Braze, etc
  • Skilled in using data and analytics tools, including Google Analytics and Salesforce, to inform strategy and optimise campaign effectiveness.
  • Proven experience in brand and marketing management, ideally within the entertainment, live events, or cultural sectors.
  • Demonstrated ability to plan and execute multi-channel marketing campaigns, including digital, social, print, and out-of-home advertising.
  • Strong creative sensibility and storytelling skills, with the ability to shape and maintain a distinctive brand voice.
  • Excellent written and verbal communication skills, including experience briefing and collaborating with creative teams, media partners, and talent.
  • Experience developing and managing content strategies across social media, web, and email platforms.
  • Strong project management skills, with the ability to juggle multiple priorities and meet tight deadlines in a fast-paced, event-driven environment.
  • Analytical mindset, with the ability to track and interpret marketing data, extract insights, and adapt strategies accordingly.
  • Experience working with or within PR/media teams, including managing press coverage, media partnerships, or influencer engagement.
  • Ability to manage and collaborate with external stakeholders, such as suppliers, sponsors, artists, promoters, and festival partners.
  • Understanding of the comedy and/or live entertainment landscape and a genuine enthusiasm for comedy, pop culture, and live events
  • Experience in on-site brand activations or event marketing is highly desirable.

How To Apply

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