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Content Producer

2 weeks ago

Alice Springs, Northern Territory, Australia NT Government - Department of Tourism and Hospitality Full time $88,297 - $92,487 per year

Job description

Agency Department of Tourism and Hospitality Work unit Tourism NT, Global Brand and Content

Job title Content Producer Designation Administrative Officer 5

Job type Full time Duration Ongoing

Salary $88,297- $92,687 Location Alice Springs, Darwin

Position number 44657 RTF Closing 15/09/2025

Contact officer Kassandra Hall, Global Content Manager on or

About the agency

Apply online

APPLICATIONS MUST INCLUDE A ONE-PAGE SUMMARY ABOUT YOU, A DETAILED RESUME AND COPIES OF YOUR

TERTIARY QUALIFICATIONS

Information for applicants – inclusion and diversity and Special Measures recruitment plans

The NTPS values diversity. The NTPS encourages people from all diversity groups to apply for vacancies and accommodates

people with disability by making reasonable workplace adjustments. If you require an adjustment for the recruitment

process or job, please discuss this with the contact officer. For more information about applying for this position and the

merit process, go to the OCPE website.

Aboriginal applicants will be granted priority consideration for this vacancy. For more information on Special Measures

plans, go to the OCPE website

Primary objective

In line with Tourism NT's marketing strategy, produce high quality written and digital content to showcase the very best of

the Northern Territory to global audiences, maximising awareness and conversion for the NT as a leisure travel destination.

Key duties and responsibilities

1. Provide a high quality production service to a range of internal clients for both internal and external facing written content

material.

2. The ideation, planning, drafting, approval, content modelling, editing, formatting, publication, and structuring of written

content for the website and email channel, ensuring SEO and best practice is maintained

3. Translation of onsite content for international webpages.

  1. Ongoing review, optimisation and reporting on articles and itineraries on

  2. Content management of multiple communication streams including automated, campaigns and promotions.

  3. Work collaboratively with all Tourism NT internal marketing teams to ensure alignment between campaign and content

objectives.

  1. Assist with design and production of a variety of marketing materials including print and digital.

  2. Assist in the development and production of marketing material and publications as directed, including sourcing

information, graphic/creative direction, copywriting, proofing, and printing.

9. Provide brand advice and direction to both internal and external stakeholders ensuring that all marketing and

communication activity produced is in keeping with the Tourism NT brand guidelines.

Selection criteria

Essential

1. Copywriting experience for website and electronic direct mail (eDM) and familiarity with best practice in digital content

production.

  1. Demonstrated experience and ability in interpreting website and email analytics to deliver optimisation of written content

and proactively identifying opportunities for new content creation.

  1. Experience creating and executing effective email marketing campaigns, with experience working in marketing

automation platforms.

  1. Demonstrated experience working with content management systems (CMS) and publishing platforms.
  2. Proven ability producing and editing written content for social media such as Facebook and Instagram.
  3. Flexibility to undertake work travel and to work outside standard hours, as required.

Desirable

1. Tertiary qualifications in communications, marketing, tourism and/or other related discipline.

2. Experience in SEO programs, for example Semrush or other similar systems.

  1. Experience with mobile phone social media video content creation especially Instagram stories.
  2. Skills in Adobe Creative Suite.
  3. Knowledge and understanding of the Northern Territory tourism industry, or the ability to obtain such knowledge quickly.
  4. Current Class C Australian drivers licence.