Conference & Events Manager (Sales & Operations)

We are seeking an experienced and driven Conference and Events Manager (Sales & Operations) to join our dynamic team.

This role presents an exciting opportunity to blend your expertise in event management with a strategic focus on business development, driving growth across a diverse range of conferences and events, from intimate gatherings to large-scale functions. These events will take place across our premium workspaces in Melbourne as well as within our signature hospitality venues - including the Club Lounge, Valhalla Bar and Freyja Restaurant.

Reporting to the Head of Event Sales and working in close collaboration with Club Managers, Concierge, and Food & Beverage Operations teams, you will oversee the end-to-end planning and execution of a wide array of events—spanning exhibitions, internal programs, and client-led conferences. A key focus of this role will be expanding the Florence Guild conference and events portfolio while cultivating strong, long-term client relationships that elevate both our brand presence and the overall member and guest experience.

Key Responsibilities

Sales, Business Development & Client Engagement

• Drive business development initiatives to attract and secure a diverse range of events, from intimate meetings to large-scale conferences and group functions.
• Build and maintain strong relationships with new and existing clients, acting as the main point of contact for all event-related enquiries.
• Identify market opportunities and develop tailored proposals and packages that meet client needs and reflect Florence Guild's unique offerings.
• Collaborate closely with the marketing and brand partnerships teams to enhance event visibility through strategic media outreach and social media engagement.

Event Planning & Execution

• Lead the end-to-end planning and execution of events, ensuring alignment with Florence Guild's brand identity and creative vision across every detail.
• Manage a comprehensive events calendar, coordinating multiple projects simultaneously with precision.
• Prepare and present detailed event proposals, budgets, and costings, ensuring profitability and financial accountability.
• Oversee all event logistics, including venue setup, catering, AV requirements, staffing, décor, theming, and production.
• Coordinate guest management processes — invitations, RSVPs, and attendance tracking — in collaboration with the operations team to ensure smooth event delivery.
• Clearly brief internal teams and external suppliers on event objectives, standards, and expectations.
• Gather and analyze feedback from attendees, sponsors, and stakeholders post-event, delivering actionable insights and reports to management to support continuous improvement.

What We're Looking For

• Proven experience in events management, ideally within a fast-paced, multi-project environment.
• Demonstrated success in business development and client relationship management within the conferences and events sector.
• Strong understanding of project management principles, including scheduling, budgeting, and resource allocation.
• Creative and innovative thinker with the ability to generate fresh ideas and execute them effectively.
• Highly motivated, self-directed professional with excellent problem-solving skills and attention to detail.
• Exceptional communication skills, both verbal and written, with a polished and professional demeanor.
• Ability to manage competing priorities independently while maintaining a high standard of organisation and presentation.
• Strong interpersonal skills with the confidence to engage and collaborate with stakeholders at all levels.
• Commitment to delivering outstanding customer service and fostering positive first impressions in every interaction.

What We Are Offering

• Stylist and modern workspace, including hotel-style concierge services and luxurious end-of-trip facilities.
• Opportunity to work for a loved and well-respected premium brand with boutique workspaces across Australia.
• A culture that values diversity, innovations, promote growth, health and wellbeing.
• Product & Hospitality Discounts.
• Generous employee benefits and incredible amenities.

Please Note: Unrestricted Australian working rights are required for this position. The ideal commencement date ismid-November 2025.

Who We Are

We curate spaces and experiences that are inspiring a renaissance in how we live, work and connect. We cater to thinkers, innovators, and lifelong learners; to those who seek elevated environments that pave the way for a more connected and curious future. Whether you find yourself in one of our meticulously designed clubs, dining in our experiential restaurants, drinking in our concept bars, browsing our retail boutiques, or attending our events, you'll encounter Florence Guild at every touchpoint.

Florence Guild turns everyday spaces into connected precincts that, from morning to night, people do not want to leave. Our premium spaces include The Sandstones Club by Florence Guild, Work Club, Freyja, Valhalla Bar, Sagas Cafe, and experiences led by Florence Guild Presents, Florence Guild Concierge, Florence Guild Wellness and Florence Guild Connectivity. Learn more at and follow Instagram and LinkedIn.